Conversion reporting
Report on partner-attributed leads, sales, refunds, cancellations, reversals, revenue, and review context.
What conversion reporting shows
Partner conversion reporting shows partner-attributed outcomes from Nimriz conversion tracking.
It helps teams review which partners and programs influenced leads, sales, refunds, cancellations, reversals, and revenue where value and currency are present.
Prerequisites
To see partner-attributed conversions:
- Assign a partner to the link before the click happens.
- Enable conversion tracking on the relevant link.
- Capture the Nimriz click token when it can be safely appended to the destination.
- Send signed server-side conversion events to Nimriz.
- Review the partner conversion report for the relevant date range.
Supported outcomes
Partner conversion reporting can show:
- Leads.
- Sales.
- Refunds.
- Cancellations.
- Reversals.
- Revenue where amount and currency are present.
- Conversion rate by partner and program.
- Top converting links.
- Conversion rows for review.
- Estimated reward context when reward terms are configured.
Refunds, cancellations, and reversals
Negative follow-on events remain visible. They do not erase the original positive event.
Use these rows to support reconciliation outside Nimriz.
Estimated reward context
Estimated reward context is for reconciliation only. It is not approval, a payable balance, a payout, tax advice, an invoice, or settlement.
Final review and payment decisions happen outside Nimriz.
Empty reports
If conversion reports are empty, check that the click happened after partner assignment, conversion tracking was enabled, the token was captured, and the signed conversion event arrived inside the attribution window.