What is QR code tracking?
QR code tracking measures scan activity from QR placements and connects those scans to the branded link, campaign, reporting, and conversion context behind the QR code.
QR code tracking
Solve QR code tracking without a separate measurement silo
Nimriz keeps QR scans connected to branded short links, campaign analytics, routing, and conversion reporting so offline traffic stays part of the whole journey.
The problem this solves
QR campaigns often start offline but still need online reporting. Nimriz keeps QR scans tied to the same link and campaign model that handles short-link clicks, conversions, and integrations.
Workflow
01
Start with a branded short link
Create QR assets from branded links for print, events, packaging, direct mail, and field campaigns.
02
Separate scans from clicks
Review QR scans independently from short-link clicks while keeping both attached to the same campaign record.
03
Connect scans to outcomes
Connect QR activity to conversion tracking, integrations, templates, and reports when the campaign needs deeper measurement.
What teams get
- QR scans and short-link clicks can be evaluated together without flattening them into one vague click count.
- Campaign teams can connect offline placements to digital outcomes.
- Templates and related feature paths help teams launch QR campaigns with fewer QA gaps.
Questions teams ask
Does QR tracking require a separate campaign system?
No. Nimriz keeps QR activity connected to branded links, analytics, conversion tracking, and integrations where those workflows are configured.
Can QR scans be reviewed separately from clicks?
Yes. QR scans and short-link clicks are distinct signals in Nimriz reporting, which helps teams evaluate offline placements more clearly.