Glossary
Branded link and campaign tracking glossary.
Define the terms behind branded links, URL shorteners, QR tracking, routing, integrations, privacy-aware analytics, and link governance.
Branded links
Branded link
A short link that uses a brand-owned or approved domain instead of a generic shared domain.
Branded short link
A shortened URL that keeps brand identity visible in the domain and slug.
URL shortener
A tool that turns a long URL into a shorter URL for sharing.
Link management platform
A system for creating, organizing, routing, measuring, and governing links.
Custom domain
A domain configured for branded short links.
Domain-bound slug
A short-code path that is unique within a specific domain.
Privacy and trust
Strict host matching
Redirect behavior that matches the exact requested host instead of assuming apex or www aliases.
Bot flagging
Marking traffic that shows bot-like signals without claiming every bot is removed.
Privacy-aware analytics
Analytics language that describes careful data handling without overstating compliance or safety.
Analytics privacy mode
The Nimriz product setting for standard or strict analytics privacy behavior.
Hashed IP
An IP address transformed into a hash before analytics use.
User-Agent hashing
Transforming User-Agent data before analytics storage or use.
Campaign tracking
UTM parameters
Query parameters used to identify campaign source, medium, campaign, content, and related attribution context in analytics tools.
Campaign link tracking
Tracking link activity in the context of a marketing campaign.
Click tracking
Recording short-link click events for reporting and analysis.
Conversion tracking
Connecting link clicks, QR scans, and campaign traffic to later outcomes such as leads, sales, refunds, or cancellations.
Server-side conversion tracking
Sending conversion events from a server or backend path instead of relying only on browser-side signals.
Attribution
Assigning credit or context to a marketing touch or conversion.
Partner attribution
Connecting partner links or partner traffic to downstream activity.
QR tracking
QR code tracking
Measuring scans of QR codes and connecting them to campaign context.
Dynamic QR code
A QR code that points to a managed link or hosted page whose destination can be updated.
Static QR code
A QR code where the encoded content is fixed inside the QR image.
QR page
A structured hosted destination reached from a QR code or Nimriz link.
GS1 Digital Link
A GS1 identifier expressed as a web URI for product, packaging, resolver, QR, and retail validation workflows.
GTIN
A Global Trade Item Number used to identify a product or packaging level.
GS1 DataMatrix
A compact GS1 barcode format used for product and supply-chain labels.
Resolver rule
A rule that chooses an approved destination for a GS1 Digital Link context.
Validation report
A saved record of checks and warnings for a generated GS1 code.
Quiet zone
The clear margin around a QR code or barcode that helps scanners locate it.
QR scan
A visit that starts when someone scans a QR code.
Routing
Smart routing
Routing visitors based on supported rules such as device, geography, or campaign context.
Deep link
A link path intended to open a specific app or in-app destination where supported.
Expiring link
A link with time-based or rule-based availability.
Password-protected link
A link that requires a password before the visitor can continue.
Integrations
Webhook
An HTTP callback that sends event data to another system.
Conversion API
A server-side destination path for sending conversion events to an ad or analytics platform.
Event forwarding
Sending events from Nimriz to another analytics, ad, automation, or webhook destination.
Destination mapping
Matching Nimriz event fields to the fields expected by a destination.
Retargeting pixel
A tracking pixel used by an ad platform for audience or conversion workflows.
API URL shortener
A short-link workflow controlled through an API instead of only the dashboard.