Glossary
Branded link and campaign tracking glossary.
Define the terms behind branded links, URL shorteners, QR tracking, routing, integrations, privacy-aware analytics, and link governance.
Branded links
Branded link
A short link that uses a brand-owned or approved domain instead of a generic shared domain.
Branded short link
A shortened URL that keeps brand identity visible in the domain and slug.
URL shortener
A tool that turns a long URL into a shorter URL for sharing.
Link management platform
A system for creating, organizing, routing, measuring, and governing links.
Custom domain
A domain configured for branded short links.
Domain-bound slug
A short-code path that is unique within a specific domain.
Privacy and trust
Strict host matching
Redirect behavior that matches the exact requested host instead of assuming apex or www aliases.
Bot flagging
Marking traffic that shows bot-like signals without claiming every bot is removed.
Privacy-aware analytics
Analytics language that describes careful data handling without overstating compliance or safety.
Analytics privacy mode
The Nimriz product setting for standard or strict analytics privacy behavior.
Hashed IP
An IP address transformed into a hash before analytics use.
User-Agent hashing
Transforming User-Agent data before analytics storage or use.
Campaign tracking
UTM parameters
Query parameters used to identify campaign source, medium, campaign, and related context.
Campaign link tracking
Tracking link activity in the context of a marketing campaign.
Click tracking
Recording short-link click events for reporting and analysis.
Conversion tracking
Connecting link activity to a later outcome or conversion event.
Server-side conversion tracking
Sending conversion events from a server or backend path instead of relying only on browser-side signals.
Attribution
Assigning credit or context to a marketing touch or conversion.
Partner attribution
Connecting partner links or partner traffic to downstream activity.
QR tracking
Routing
Smart routing
Routing visitors based on supported rules such as device, geography, or campaign context.
Deep link
A link path intended to open a specific app or in-app destination where supported.
Expiring link
A link with time-based or rule-based availability.
Password-protected link
A link that requires a password before the visitor can continue.
Integrations
Webhook
An HTTP callback that sends event data to another system.
Conversion API
A server-side destination path for sending conversion events to an ad or analytics platform.
Event forwarding
Sending events from Nimriz to another analytics, ad, automation, or webhook destination.
Destination mapping
Matching Nimriz event fields to the fields expected by a destination.
Retargeting pixel
A tracking pixel used by an ad platform for audience or conversion workflows.
API URL shortener
A short-link workflow controlled through an API instead of only the dashboard.