Campaign tracking
Partner attribution
Connecting partner links or partner traffic to downstream activity.
Definition
Partner attribution focuses on partner-specific link and conversion context. It is useful for affiliate, referral, and partner program workflows when configured with the right plan and setup.
Related reading
Partner programs
Continue from this glossary term to the related Nimriz page.
Server-side conversion tracking
Sending conversion events from a server or backend path instead of relying only on browser-side signals.
Conversion tracking
Connecting link clicks, QR scans, and campaign traffic to later outcomes such as leads, sales, refunds, or cancellations.
All glossary terms
Return to the branded link glossary.