Campaign tracking
Server-side conversion tracking
Sending conversion events from a server or backend path instead of relying only on browser-side signals.
Definition
Server-side conversion tracking can improve measurement resilience when configured correctly. In Nimriz, implementation details belong in docs and integration setup paths.
Related reading
Conversion tracking docs
Continue from this glossary term to the related Nimriz page.
Attribution
Assigning credit or context to a marketing touch or conversion.
Conversion tracking
Connecting link clicks, QR scans, and campaign traffic to later outcomes such as leads, sales, refunds, or cancellations.
All glossary terms
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