Branded short links that route intelligently and show what converts
Route traffic by country, device, or OS, run experiments, and connect clicks to conversions with privacy-aware analytics you can trust.
New link
Spring campaignAnalytics
Last 7d- Privacy on by default
- Route by country and device
- Bot-aware analytics
- Free to start
How it works
One workflow from link to conversion
Build a branded short link with custom domain, slug, UTMs, and redirect type in one place.
Set rules by country, device, OS, or time window. Preview behavior before traffic goes live.
Split traffic across weighted variants, keep sticky assignment, and promote a winner when ready.
See referrer, geography, device mix, QR scans, and bot-filtered traffic per link.
Receive signed server-side Conversion API events for leads, sales, refunds, and reversals without a client pixel.
Advanced reporting
Inspect every link in more detail than a simple click count
Go beyond totals with link-detail reporting that highlights referrers, geography, devices, QR scans, and bot-aware traffic handling in one place.
- Break down performance by referrer host, geography, device, and scan-vs-click trigger type.
- Keep likely bots and prefetch traffic visible instead of silently inflating campaign results.
Advanced detail without turning the page into a noisy dashboard wall.
Conversion tracking
Measure what happened after the redirect
Track leads, sales, refunds, cancellations, and reversals with a signed Conversion API model built for server-side campaign attribution.
- Keep outcome tracking tied to the same short-link record instead of rebuilding attribution in a second tool.
- Use a privacy-safe approach that does not depend on shipping a client-side pixel everywhere.
Track what happened after the redirect without a client-side pixel dependency.
Targeted routing
Send visitors to the right destination by country, device, or OS
Use per-link routing rules to adapt where traffic lands based on country, device type, operating system, or time window instead of forcing one static destination.
- Preview routing decisions before launch so redirect behavior stays explainable.
- Keep the short link branded while the destination changes by context behind the scenes.
Choose a destination by country, device, OS, or time window before traffic reaches the live link.
Experimentation
Run experiments on one short link without losing attribution
Split traffic between weighted variants, preserve sticky assignment, and review results without inventing a second redirect stack for tests.
- Use weighted variants with controls to pause, resume, stop, or promote a variant when you are ready.
- Keep experiment decisions measurable alongside the same redirect and reporting model.
Weighted sticky variants stay measurable on one short link.
Custom QR codes
Create QR assets that stay tied to the same short-link workflow
Generate reusable QR presets, download PNG or SVG assets, and keep scan reporting tied to the same branded short link.
- Keep QR generation inside the product instead of relying on a disconnected design or print workflow.
- Distinguish QR scans from ordinary short-link clicks without creating a second destination object.
Generate downloadable QR assets without disconnecting them from the short-link workflow.
Protected and expiring links
Gate access with passwords and time-bound expiration
Protect sensitive links, set an expiration window when needed, and keep fallback handling clean when a link is no longer valid.
- Use password protection for invite-only, internal, or limited-access destinations.
- Let expired traffic fall back to a branded destination instead of sending visitors into a broken path.
Gate access with a password, set an expiration window, and keep fallback handling branded.
Trust
Built to be reviewed, not just trusted
Nimriz publishes the mechanics cautious buyers usually ask for first: privacy defaults, abuse handling, security posture, and developer-facing behavior.
- Privacy mode on by default for new accounts: no raw IP or full User-Agent in analytics events.
- If privacy mode is off, only daily-salted hashes, not raw values.
- Strict host matching on redirects, with bot traffic flagged so reports stay easier to trust.
Go deeper without leaving the marketing path or booking a sales call first.
Pricing
Starter is free. Paid plans add branded domains, QR presets, virtual cards, integrations, scheduled reports, and higher limits, with monthly or annual billing.
- 1 user, 1 workspace, and shared Nimriz domain only
- 10 new links/mo with 14-day analytics history
- Everything in Starter, plus 3 users and 1 custom domain
- 500 new links/mo, custom slugs, virtual business cards, 60-day analytics, styled QR with transparent backgrounds, and UTM builder
- Everything in Plus, plus 10 users, 3 domains, and 10,000 new links/mo
- Realtime analytics, QR presets, QR frames, QR Performance, document pages, premium card appearance, UTM presets, tags, spaces, retargeting, GA4 destinations, and weekly reports
- Everything in Growth, plus 25 users, 3 workspaces, and 50,000 new links/mo
- A/B routing, deep links, conversion tracking/reporting, custom micro-pages, event pages, lead capture/export, QR API, live QR heatmaps, Conversion API, webhooks, and multi-destination integrations
Everything in Professional, plus the highest standard limits for larger teams. Contact sales for procurement, SSO, or custom commercial terms.
Is there a free plan?
Can I use multiple domains?
Do I need an invite to sign up?
Who is Nimriz for?
Do you store IP addresses or full user agents?
Your first branded link is free
Create your account, verify your email, and start shipping branded short links with reporting, routing, QR, and link controls in one place.
