CRM and lifecycle

Live

Send identified conversions to HubSpot

Turn attributed Nimriz outcomes into HubSpot custom event occurrences matched through the customer identifier your CRM already owns.

  • Identified conversions
  • Conversion value and currency
  • Campaign context

Event flow

Async delivery
Conversion APIAttributed conversionHubSpot custom event
Nimrizredact · filter · map
HubSpot

Bot traffic is excluded by default. Delivery runs off the redirect path with automatic retries.

Why HubSpot with Nimriz

Connect campaign outcomes to the CRM record your team already recognizes. Nimriz sends a defined HubSpot event only when your backend supplied the external customer identifier required by the matching rule.

01

Customer identity stays customer-owned

Only conversions carrying your external ID qualify for HubSpot. Nimriz never substitutes an internal account, touch, card, or user identifier.

02

Conversion context without anonymous activity

Send conversion type, value, currency, campaign context, and mapped properties without forwarding clicks, scans, raw IP, or complete User-Agent strings.

03

Verified before delivery starts

A real provider test confirms the current HubSpot configuration before live conversion delivery can be enabled.

Conversion bridge

From click to attributed conversion.

Conversions carry type, value, and currency, with deduplication through stable event identifiers and idempotency keys. Refunds, cancellations, and reversals reference the original sale instead of overwriting it.

  1. 01

    Your backend reports a conversion

    The signed Conversion API request includes a customer-supplied external ID and the outcome details you want to track.

  2. 02

    Nimriz resolves attribution

    The conversion joins its eligible link touch and keeps the customer identifier outside the canonical integration event.

  3. 03

    Destination rules are applied

    Filters and mapping shape the conversion while privacy rules remove identifiers that the destination does not need.

  4. 04

    HubSpot receives the identified event

    Delivery runs asynchronously with safe retries, stable identifiers, and customer-safe delivery health.

Under the hood

What Nimriz sends, and how.

Send managed-OAuth custom behavioral events using a fully qualified event name and configured matching property.

Plan note

HubSpot CRM sync is available on Professional and Enterprise plans.

Authorization
Managed OAuth with analytics.behavioral_events.send
Event
Fully qualified HubSpot custom behavioral event
Identity
Customer external ID in the configured event matching property
Validation
Healthy authorization plus a real event occurrence test

Guided setup

Connected in four reviewed steps.

  1. 01

    Define the event

    Create a HubSpot custom event and custom matching ID property.

  2. 02

    Connect HubSpot

    Authorize the account that owns the event definition.

  3. 03

    Send a test event

    Use a temporary sample external ID to create a real occurrence.

  4. 04

    Enable delivery

    Enable after authorization and the current event configuration pass.

Use cases

  • CRM activity context
  • Revenue outcome tracking
  • Lifecycle qualification

Privacy notes

Privacy-aware delivery uses only the customer-supplied external ID for matching and omits anonymous activity, internal subject IDs, visitor hashes, raw IP, and complete User-Agent strings.

Nimriz never forwards raw IP addresses or complete User-Agent strings in integration payloads. Strict privacy mode omits visitor hashes and selected granular fields such as city.

Analytics privacy docs

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