Campaign tracking
Attribution
Assigning credit or context to a marketing touch or conversion.
Definition
Attribution should be scoped carefully. Nimriz uses link attribution, campaign attribution, and partner attribution language where the data path supports that specific context.
Related reading
Conversion use case
Continue from this glossary term to the related Nimriz page.
Conversion tracking
Connecting link clicks, QR scans, and campaign traffic to later outcomes such as leads, sales, refunds, or cancellations.
Partner attribution
Connecting partner links or partner traffic to downstream activity.
All glossary terms
Return to the branded link glossary.