Marketing teams

Conversion tracking

Clicking a short link is only the first event. Nimriz lets you track what happens next — leads, sales, refunds, and reversals — with a signed server-side Conversion API tied to the same short link record.

  • Server-to-server Conversion API requests — no client pixel, no third-party script dependency
  • Leads, sales, refunds, cancellations, and reversals tied to the originating click
  • Works in ad-blocked, email-client, and iframe contexts where pixels fail
Conversion API flow

Track what happened after the redirect without a client-side pixel dependency.

Signed API requests
1. Click
Short link redirect
Visitor clicks brand-a.to/launch
2. Conversion API
Signed server request
Your server sends outcome to Nimriz
3. Outcome
Attribution recorded
Linked to the originating click event
Outcome types
LeadSaleRefundCancellationReversal
Attribution window
Up to 30 days
Privacy posture
No client pixel needed

What you get

Server-side Conversion API

Your server sends a signed request to Nimriz when an outcome occurs through the Conversion API — no cookie or pixel match required.

Full outcome types

Track leads, sales, refunds, cancellations, and reversals — all attached to the originating short link.

No client pixel required

Works where browser pixels fail — ad blockers, email clients, and restricted iframe contexts.

Per-link attribution

Each short link is its own attribution unit — see which placement drove outcomes, not just clicks.

How it works

Attribution that survives the click

When an outcome occurs on your end, your server sends a signed Conversion API request to Nimriz. Attribution ties back to the originating click event on the short link — no cookie match, no third-party dependency.

  • Each redirect event generates a click record; your server receives a signed click token linking the conversion back to the originating link.
  • Conversion API requests are signed so Nimriz can verify authenticity — protecting against spoofed conversion events.
  • Works alongside privacy mode — click events can omit IP and User-Agent while still recording outcomes.
  • Refunds and reversals can be recorded after the fact so conversion data stays accurate when deals cancel.
  • Outcome data stays tied to the short link record — no separate attribution tool needed to connect campaign clicks to downstream results.
Example
1. Visitor clicks
brand-a.to/twitter-launch → example.com/signup
2. User signs up → your server sends a Conversion API request
POST /api/conversions { click_id: "…", outcome: "lead", value: 0 }
3. Attribution recorded on the link
142 clicks · 18 leads · 12.7% conversion rate

Related use cases

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