Marketing teams

Campaign links

When you publish links across paid and organic channels, consistency and trustworthy reporting inputs matter. Nimriz keeps links branded, redirects predictable, and analytics private by default.

  • Branded short domains on every placement — social, email, paid, and partners
  • Bot-filtered click analytics with referrer, geography, and device breakdown
  • Update destinations anytime without republishing or breaking active links
Campaign reporting

Link-level breakdown of referrers, geography, and device mix.

Bot-aware
Total clicks
4,812
Bot-flagged
183
Top referrer
twitter.com
Top country
US
Referrer mix
Last 30 days
twitter.com72%
linkedin.com46%
newsletter38%
direct28%

What you get

Consistent brand presence

Links look intentional on every placement — social, email, paid, and partners — not generic redirectors.

Trustworthy reporting

Bot-flagged click events with referrer, country, and device — without storing raw IP or User-Agent.

UTM consistency

Standardize UTM parameters on the destination and distribute one branded short link everywhere.

Updateable destinations

Change where a link points anytime — without breaking the short URL your audience already has.

How it works

From raw URL to branded short link

Standardize UTM parameters once on the destination URL, shorten to a branded domain, and distribute the same link across every channel. One link, unified reporting.

1
Plan

Redirects default to 302 (change-friendly) — choose 301 per link only when you want a permanent, cached redirect.

2
Publish

Links resolve by strict host matching, then by (domain_id, short_code) — cross-brand collisions are structurally impossible.

3
Measure

Privacy mode starts on for new accounts, omitting IP and User-Agent from analytics unless explicitly disabled.

  • Bot signals are flagged separately so paid-media click counts reflect real human traffic.
  • Add an expiration date so traffic past a campaign window lands on a branded fallback instead of a broken redirect.
Example
Long URL with UTMs
https://example.com/spring-launch?utm_source=twitter&utm_medium=social&utm_campaign=spring_launch
Branded short URL
https://brand-a.to/spring-launch
Same link in email, paid, and social
https://brand-a.to/spring-launch
Referrer dimension separates placements in click records

Related use cases

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