Campaign tracking
Campaign link tracking
Tracking link activity in the context of a marketing campaign.
Definition
Campaign link tracking connects branded links, channels, QR codes, UTMs, analytics, and conversion events so teams can understand how a campaign link performed.
Related reading
Campaign link tracking
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Click tracking
Recording short-link click events for reporting and analysis.
UTM parameters
Query parameters used to identify campaign source, medium, campaign, content, and related attribution context in analytics tools.
All glossary terms
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