Password-gated links
Keep access controlled without changing the short URL. Useful for invite-only campaigns, internal previews, and pre-launch resources.
Link protection
Password protection and link expiration
Add a password gate, an expiration date, or both to any short link — without changing the short URL or creating a separate protected-link workflow.
Optional
Password gate
Custom
Expiration window
Branded
Fallback destination
go.brand.com/beta
Password gate
Enter password to continue
Enter
Expiration
ExpiresJun 30 · 11:59 PM
Fallbackbrand.com/products
StatusActive
After expiry — visitor journey
go.brand.com/summer→ expired →brand.com/products
12
Protected
3
Expiring soon
7
Expired
What you get
- Gate a redirect behind a password without changing the short URL or creating a second link object.
- Set an expiration date so a campaign, offer, or invite automatically stops redirecting on schedule.
- Send expired or invalid traffic to a branded fallback destination instead of a broken redirect.
How it works
1
Add a password or expiry to any link
Protection controls live on the same link creation and edit flows. Enable a password gate, set an expiration timestamp, or both — the short URL stays identical.
2
Visitors see a clean gate or clean fallback
Password-protected links show a simple entry prompt. Expired links redirect to your configured fallback destination — no dead ends, no platform error pages.
3
Change or remove controls without breaking distribution
Extend an expiry, update a password, or lift protection entirely while the link is live. The short URL you've already distributed never changes.
Everything included
Scheduled expiration
Set an exact expiration date and time. Traffic after that moment routes to your fallback — useful for offers, deadlines, and limited-access content.
Branded fallback destinations
Choose where expired or invalid traffic lands — a product page, a waitlist, a branded holding page — instead of a dead redirect or platform error.
Live control without rethinking the link
Extend an expiry, update a password, or remove protection entirely on a live link. Nothing about the short URL itself needs to change.
Same link model, extra controls
Password and expiry features work inside the same short-link record, not a parallel protected-link workflow that fragments your link operations.
Analytics on protected links
Click events are still collected for password-protected links so you can see access patterns without compromising the gate.
How protection works end to end
You can ship invite-only and time-limited links with the same branded URL, then change the rules later without redistributing anything.
Invite link
go.brand.com/beta — password-protected, visible only to invited users.
Campaign offer
go.brand.com/summer — expires at end of campaign, fallback → /products.
After expiry
Visitors who click the old link land on your branded fallback, not a 404.
Live update
Extend the deadline or remove the password without changing the short URL.
What this means operationally
- Link protection lives on the same record as routing and analytics — not a parallel tool or workflow.
- Expiration fallback keeps visitor journeys clean instead of sending traffic to dead ends.
- Password gates and expiry can be combined on the same link for maximum control.
- Analytics continue running on protected links so access patterns stay visible.
Related next steps
Ready to try it?
Password & expiry controls — available on Nimriz today
Sign up and start using this feature alongside branded links, analytics, and the full Nimriz platform.