Nimriz
Link protectionAvailable now

Password protection and link expiration

Add a password gate, an expiration date, or both to any short link - without changing the short URL or creating a separate protected-link workflow.

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Optional
Password gate
Custom
Expiration window
Branded
Fallback destination
go.brand.com/beta
Password gate
Enter password to continue
Enter
Expiration
ExpiresJun 30 · 11:59 PM
Fallbackbrand.com/products
StatusActive
After expiry: visitor journey
go.brand.com/summer→ expired →brand.com/products
12
Protected
3
Expiring soon
7
Expired

Without a dedicated link workflow

  • Configuration, reporting, and follow-up work can spread across multiple tools.
  • Teams rely on manual notes or separate dashboards to explain what happened.
  • Changing campaign behavior often requires recreating or replacing links.

With Password & expiry controls

  • The capability stays attached to the same branded short-link record.
  • Operational details are easier to review alongside analytics and related links.
  • Teams can keep the public URL stable while improving how the link behaves behind it.

Use this page to evaluate the workflow, then follow the related docs or pricing path when you need implementation detail.

What you get
  • Gate a redirect behind a password without changing the short URL or creating a second link object.
  • Set an expiration date so a campaign, offer, or invite automatically stops redirecting on schedule.
  • Send expired or invalid traffic to a branded fallback destination instead of a broken redirect.
Availability

Available now

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How it works

1

Add a password or expiry to any link

Protection controls live on the same link creation and edit flows. Enable a password gate, set an expiration timestamp, or both - the short URL stays identical.

2

Visitors see a clean gate or clean fallback

Password-protected links show a simple entry prompt. Expired links redirect to your configured fallback destination - no dead ends, no platform error pages.

3

Change or remove controls without breaking distribution

Extend an expiry, update a password, or lift protection entirely while the link is live. The short URL you've already distributed never changes.

Everything included

Password-gated links

Keep access controlled without changing the short URL. Useful for invite-only campaigns, internal previews, and early-access resources.

Scheduled expiration

Set an exact expiration date and time. Traffic after that moment routes to your fallback - useful for offers, deadlines, and limited-access content.

Branded fallback destinations

Choose where expired or invalid traffic lands - a product page, a waitlist, a branded holding page - instead of a dead redirect or platform error.

Live control without rethinking the link

Extend an expiry, update a password, or remove protection entirely on a live link. Nothing about the short URL itself needs to change.

Same link model, extra controls

Password and expiry features work inside the same short-link record, not a parallel protected-link workflow that fragments your link operations.

Analytics on protected links

Click events are still collected for password-protected links so you can see access patterns without compromising the gate.

How protection works end to end

You can ship invite-only and time-limited links with the same branded URL, then change the rules later without redistributing anything.

Invite link
go.brand.com/beta - password-protected, visible only to invited users.
Campaign offer
go.brand.com/summer - expires at end of campaign, fallback → /products.
After expiry
Visitors who click the old link land on your branded fallback, not a 404.
Live update
Extend the deadline or remove the password without changing the short URL.

What this means operationally

  • Link protection lives on the same record as routing and analytics - not a parallel tool or workflow.
  • Expiration fallback keeps visitor journeys clean instead of sending traffic to dead ends.
  • Password gates and expiry can be combined on the same link for maximum control.
  • Analytics continue running on protected links so access patterns stay visible.

Related next steps

Branded links & domainsCampaign links use casePricing and plans

Ready to try it?

Password & expiry controls is available now

Create an account to try this workflow, then compare plans if you need higher limits or related controls.

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