Marketing teams

Email marketing links

Long UTM-tagged URLs look suspicious in email. Branded short links keep copy clean, improve how links appear in text-only clients, and give you per-link click data tied to each placement.

  • Branded short domains that build subscriber trust before the click
  • Per-link click data per CTA, per email step, per placement
  • Set expiration so old sends always land on a branded page — never a broken redirect
Email link performance

Per-link click data across newsletter and drip campaign sends.

Branded
Summer sale CTA
brand-a.to/summer
1,204
clicks
Active
Feature announcement
brand-a.to/v2-launch
892
clicks
Active
Webinar registration
brand-a.to/webinar-june
341
clicks
Expires Jun 30
Unsubscribe landing
brand-a.to/unsub
28
clicks
Active
2,465
Total clicks
4
Active links
1
Expiring soon

What you get

Cleaner email copy

Subscribers see your brand domain — not a generic redirector — building trust before they click.

Per-link click data

Each CTA and placement gets its own click record — compare drip steps and email variants in one place.

Time-bound expiration

Set expiry dates so old sends redirect to a branded fallback instead of a broken or outdated destination.

Live destination updates

Update where a link points after send — subscribers clicking old emails still land on the right page.

How it works

Links that stay correct long after send

Use separate short links per email CTA or drip step. Update destinations if a landing page changes after send. Set an expiration so time-sensitive campaigns automatically redirect to the right place when they end.

  • Short links in email behave identically to any other Nimriz link — same branded domain, same redirect, same click analytics.
  • Redirects default to 302 so link scanners and email pre-fetchers that follow redirects don't cache a stale destination.
  • Privacy mode keeps click events from storing raw IP or User-Agent — useful for email audiences in privacy-sensitive regions.
  • Expiration with a branded fallback ensures old sends don't deliver broken experiences months after a campaign ends.
  • Use separate short links per CTA placement to track which element in the send drove the most engagement.
Example
Email 1 — announcement
CTA: brand-a.to/v2-launch
Email 2 — feature deep-dive
CTA: brand-a.to/v2-features
Email 3 — last-chance
CTA: brand-a.to/v2-offer (expires end of campaign)
Click comparison
Email 1: 892 · Email 2: 1,204 · Email 3: 341

Related use cases

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