Signed Conversion API requests
Send outcome events from your backend with a dedicated signing secret so Nimriz can verify authenticity without relying on client-side scripts.
Conversion tracking
Available on supported plans
Track conversions after the click
Measure what happened after the redirect with signed server-side Conversion API requests tied back to the originating short link. Record leads, sales, refunds, cancellations, and reversals without depending on a client-side pixel.
Server-side
Conversion API
5 core
Outcome types
Up to 30 days
Attribution window
Conversion API flow
Track what happened after the redirect without depending on a client-side pixel.
Signed API requests
1. Click
Short link redirect
2. Conversion API
Signed server request
3. Outcome
Lead, sale, refund
Trackable outcome types
LeadSaleRefundCancellationReversal
Server-side
Conversion API
Query-safe
Token policy
Per link
Reporting
What you get
- Track leads, sales, refunds, cancellations, and reversals on the same short-link record instead of rebuilding attribution in a separate tool.
- Use signed server-side Conversion API requests when browser pixels are blocked, stripped, or unavailable.
- Keep redirects safe by suppressing click-token appending on signed or query-sensitive destinations when mutation would be risky.
Availability
Available on supported plans
Conversion tracking, reporting, and exports depend on your plan. Query-sensitive destinations suppress click-token appending when a safe redirect requires it.
How it works
1
Enable conversion tracking on the link
Turn conversion tracking on for the links you want to measure. Nimriz appends a click token when the destination is safe to modify, keeping the redirect path explicit and reliable.
2
Capture the click token and send a Conversion API request
Your landing page or backend stores the click token, then your server sends a signed Conversion API request to Nimriz when a lead, sale, refund, cancellation, or reversal occurs.
3
Review attributed outcomes in analytics
Conversion reporting ties the outcome back to the originating short link, including experiment and routing context where available, so teams can compare clicks to business results.
Everything included
Five immutable outcome types
Track leads, sales, refunds, cancellations, and reversals as distinct events. Negative follow-on outcomes do not overwrite the original conversion.
No client pixel required
Attribution still works in email clients, embedded contexts, and privacy-restricted environments where third-party scripts or pixels are not dependable.
Query-safe click tokens
If a destination looks signed or query-sensitive, Nimriz suppresses click-token appending rather than risk breaking the redirect destination.
Variant-aware attribution
When an experiment drove the click, conversion reporting can preserve the routed variant context so teams can compare clicks to actual business outcomes.
Export-ready reporting
Conversion totals, attribution rate, and per-link outcome reporting stay available in the same analytics model teams already use for click reporting and exports.
How click-to-conversion attribution works
A campaign team can keep click measurement and downstream business outcomes on the same short-link record instead of stitching multiple tools together later.
Click
Visitor opens go.brand.com/demo and lands on your signup page with a safe click token.
Capture
Your app stores that token on the lead, order, or account record when the visitor converts.
Callback
Your backend sends a signed lead or sale event back to Nimriz using the conversion API signing secret.
Report
The conversion appears under the original link with attribution rate, outcome type, and routed context where available.
Why dedicated conversion tracking matters
- Click counts alone cannot tell you whether a campaign generated leads, revenue, or refunds after the redirect.
- Server-side Conversion API requests let attribution survive ad blockers, privacy restrictions, and script-hostile surfaces where pixels fail.
- Query-sensitive destinations need an explicit safety model so measurement does not come at the cost of broken redirects.
- Keeping outcomes on the same short-link record gives growth and analytics teams a cleaner path from campaign click to business result.
Ready to try it?
Conversion tracking — available on Nimriz today
Sign up and start using this feature alongside branded links, analytics, and the full Nimriz platform.