Nimriz
Marketing teams

Ad retargeting and conversion APIs

When a short link is part of the campaign path, teams want more than a top-of-funnel click count. Nimriz helps connect the same click to ad audiences, downstream conversions, and measurement surfaces that keep paid media decisions grounded.

  • Build retargeting audiences from short-link traffic with supported pixel and interstitial flows
  • Send qualified conversions to ad platforms server-side for stronger attribution
  • Keep outbound delivery privacy-aware while preserving useful campaign context
Start for freeAll use cases
Retargeting and attribution flow

Client-side pixel firing when needed, server-side conversion delivery when accuracy matters.

Hybrid model
Interstitial pixel
Meta Pixel
Google Ads tag
LinkedIn Insight
Conversion APIs
Meta CAPI
Google Ads
TikTok and LinkedIn
Signal chain
Click
Audience
Conversion
Optimization

What you get

Pixel injection when needed

Fire supported ad pixels on Nimriz-controlled surfaces or interstitials for audience building when client-side scripts are still part of the strategy.

Server-side conversion delivery

Send qualified conversions to Meta, Google Ads, LinkedIn, and TikTok after the click, without depending on the browser to carry the whole attribution chain.

Privacy-safe redaction

Retargeting and attribution workflows keep raw IP and full User-Agent out of outbound payloads while preserving useful campaign context.

Better campaign feedback loops

Feed post-click outcomes back into ad platforms so retargeting audiences, optimization signals, and reporting stay tied to the same branded short link.

How it works

Use the right signal path for the campaign

Some teams need browser-fired pixels for retargeting audiences. Others care most about server-side conversion delivery. Nimriz supports both models so you can choose based on the campaign and the platform.

  • Configure supported pixel injection when an interstitial or hosted surface is the right place to fire client-side audience scripts.
  • Use server-side Conversion APIs for higher-fidelity downstream measurement once a lead, sale, or signup is recorded.
  • Keep click-level and conversion-level flows distinct so ad platforms only receive the signal that fits each destination.
  • Apply the same privacy posture used elsewhere in Nimriz analytics before outbound delivery happens.
  • Monitor destination health and retry behavior from the integrations dashboard when campaign volume increases.
  • Combine retargeting and conversion delivery with filtered feeds so each ad account only sees the traffic it should own.
Integrations & destinations featuresTrust & privacyFAQ
Example
Product launch campaign
1. Visitor clicks a branded link from paid social
2. Interstitial fires the audience-building pixel
3. Lead form completes later on the destination site
4. Nimriz forwards the conversion server-side to Meta and Google Ads
Result
Audience building and conversion attribution stay connected to the same short-link campaign.

Related use cases

Conversion tracking
Record downstream outcomes on the same branded links.
Campaign links
Use retargeting alongside campaign links and UTMs.
Analytics integration
Send the same signals into analytics destinations.

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