Routing
Smart routing
Routing visitors based on supported rules such as device, geography, or campaign context.
Definition
Smart routing changes where a link sends visitors according to configured rules. Public copy should avoid implying automatic campaign optimization unless that behavior is explicitly supported.
Related reading
Smart targeting
Continue from this glossary term to the related Nimriz page.
Deep link
A link path intended to open a specific app or in-app destination where supported.
Nimriz documentation
Follow setup and reference guides for Nimriz products and integrations.
All glossary terms
Return to the branded link glossary.