Country-based routing
Route US visitors to one destination and European visitors to another — or serve region-specific pricing pages, regulatory disclosures, and language variants.
Smart targeting
Available on supported plans
Target by country, device, and OS
Route visitors to different destinations based on their country, device type, or operating system — from a single short link, without fragmentation.
40+
Countries supported
3 dimensions
Country · Device · OS
Single link
No duplication needed
Targeting rules · go.brand.com/launch
Routing rules
4 active
1
Country = US→brand.com/us-launch
2
Country = DE→de.brand.com/launch
3
OS = iOS→apps.apple.com/app
4
OS = Android→play.google.com/app
↓
Default → brand.com/launch (all other visitors)40+
Countries
3
Dimensions
1 link
No duplicates
What you get
- Route by visitor country to localized landing pages, regional storefronts, or language-specific destinations.
- Detect device type (mobile, desktop, tablet) and OS (iOS, Android, Windows, macOS) for precise segment targeting.
- All targeting runs on the same short link — no need to create separate links per audience segment.
Availability
Available on supported plans
Geo and device targeting are included on supported plans alongside routing and experiments.
How it works
1
Add a targeting rule to any link
Open any short link and configure a targeting rule. Choose the condition — country, device type, or OS — and the destination that should receive that segment.
2
Stack rules for multiple segments
Add multiple rules to the same link. Each rule is evaluated in order; the first match wins. Unmatched traffic falls through to the default destination.
3
Preview before going live
Use the routing preview to simulate what Nimriz will choose for any combination of country, device, and OS before the link receives real traffic.
Everything included
Device type detection
Serve mobile visitors a lighter experience and desktop visitors a feature-rich one — or gate certain experiences to specific device categories.
OS-level targeting
Target iOS, Android, Windows, and macOS separately. Useful for directing visitors to platform-specific app stores, download pages, or native experiences.
Ordered rule evaluation
Rules are evaluated top-to-bottom; the first match wins. A default destination handles all unmatched traffic so no visitor ends up in a dead end.
Routing preview
Simulate what Nimriz will choose for any combination of country, device, and OS before the link goes live — no guessing, no broken segments after launch.
No link fragmentation
One branded short URL serves every segment. You distribute one link, collect one set of analytics, and update one record — audience segmentation is invisible to visitors.
One link, three different audiences
The same branded short link can route iOS users to the App Store, German visitors to a localized page, and everyone else to the main destination.
OS = iOS
Routed to apps.apple.com/your-app — install prompt for iPhone and iPad users.
OS = Android
Routed to play.google.com/your-app — the Play Store listing.
Country = DE
Routed to de.brand.com/launch — the German-language landing page.
All other visitors
Routed to brand.com/launch — the default destination.
Important guardrails
- Targeting decisions run after host and link resolution so branded-domain ownership stays canonical.
- Country detection is best-effort — use a fallback destination for any visitor the system cannot classify confidently.
- Preview and simulator flows matter because server-side routing cannot see whether an app ultimately opened on device.
- Targeting rules are ordered and explicit — there are no implicit groupings or fuzzy-match logic.
Ready to try it?
Geo & device targeting — available on Nimriz today
Sign up and start using this feature alongside branded links, analytics, and the full Nimriz platform.