Nimriz
Deep links & mobileProfessional+

Deep links and mobile app routing

Configure smart-mobile destinations on eligible verified branded domains - app open when installed, App Store or Play Store otherwise, web fallback always.

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iOS + Android
Platform support
3-tier
App · Store · Web fallback
Verified
Domain-only deep links
go.brand.com/get-app
Deep-link simulatorOne short link, resolved per visitor
App installed on devicetrue
9:41
a
Acme
JD
Deep linked · /dashboard
Spring launch
Continue where you left off
Campaign hub
Open
ResolvedUniversal Link
iOS · app installed
→ app opens at /dashboard
Three-tier fallback chain
1
Open the app
Universal Link · App Link
Served
2
App Store or Play Store
Install, then deep link
3
Web fallback
brand.com/app
Verified branded domainAssociation files served by Nimriz:apple-app-site-associationassetlinks.json

Without a dedicated link workflow

  • Configuration, reporting, and follow-up work can spread across multiple tools.
  • Teams rely on manual notes or separate dashboards to explain what happened.
  • Changing campaign behavior often requires recreating or replacing links.

With Deep links & mobile routing

  • The capability stays attached to the same branded short-link record.
  • Operational details are easier to review alongside analytics and related links.
  • Teams can keep the public URL stable while improving how the link behaves behind it.
What you get
  • Serve Universal Links (iOS) and App Links (Android) from eligible verified branded domains.
  • Automatic fallback chain: app when installed → App Store or Play Store → web destination.
  • Use the deep-link preview simulator to understand what Nimriz will serve before traffic hits the live link.
Availability

Deep links and mobile routing are included on Professional and Enterprise.

Deep links require an eligible verified branded domain that passes Nimriz eligibility checks.
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How it works

  1. 1

    Verify an eligible branded domain

    Deep links are only available on verified branded domains that pass Nimriz eligibility checks. The DNS verification and association-file setup is guided in the dashboard.

  2. 2

    Configure the three-tier fallback chain

    Set your app identifier, App Store URL, Play Store URL, and web fallback. Nimriz serves the right tier based on what is installed and which platform the visitor is on.

  3. 3

    Preview before shipping

    Use the simulator to see what each platform and device combination will receive. Deep link behavior is notoriously hard to debug live - preview first.

app.nimriz.com/links/get-app · routing
Smart-mobile route
Enabled

App targets stay on the same branded domain. Universal Links and App Links are served from that host.

Deep-link action
iOS app URL
go.brand.com/open/ios
Android app URL
go.brand.com/open/android
Web fallback URL
brand.com/app
Fallback behavior
Apply whendevice.type = mobile+ all countries

Everything included

Universal Links and App Links

Serve iOS Universal Links and Android App Links - the modern deep-link standards that open apps directly without redirecting through a browser-based interstitial.

Three-tier fallback

App open when installed, App Store or Play Store when not, web destination as the final fallback - so no visitor ever reaches a dead end.

Eligible-domain enforcement

Deep links are intentionally constrained to eligible verified branded domains. Shared Nimriz domains and unverified hosts are not eligible - by design.

Preview and simulator

Deep-link behavior is hard to test live. Nimriz provides a routing preview and simulator so you understand what each platform will receive before shipping.

Time-window routing

Combine deep links with time-window rules - serve the app deep link during business hours and a different destination after hours on the same branded URL.

Association-file ownership

Nimriz manages the apple-app-site-association and assetlinks.json files for eligible verified branded domains so you do not have to host them yourself.

A practical mobile routing flow

One short link can open your app on a device that has it installed, send new users to the relevant store, and handle web as the final fallback.

go.brand.com/get-app
One short link
go.brand.com/get-app

Resolved at click time by platform and whether the app is installed.

iOS + Android
Platforms
3
Tiers
iOS - app installedApp
Universal Link opens the in-app destination directly.
iOS - no appStore
Redirected to the App Store listing for that app.
Android - app installedApp
App Link opens the in-app destination directly.
All other trafficWeb
Web fallback destination - the campaign page or product page.

Important guardrails

  • Deep links are intentionally constrained to eligible verified branded domains, not shared or Nimriz built-in hosts.
  • Preview and simulator flows matter because Nimriz cannot see whether an app ultimately opened on the device.
  • Routing decisions run after host and link resolution so branded-domain ownership remains canonical.
  • Association-file management is handled by Nimriz for eligible domains - review eligibility requirements in docs.

Related next steps

Geo & device targetingA/B experimentsDeep links and plansDeveloper docs

Ready to try it?

Deep links & mobile routing is available on supported plans

Create an account to explore Nimriz, then use pricing to choose the plan and setup path that matches this workflow.

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