Smart routing & experimentation
A single branded short link can route different visitors to different destinations based on country, device, OS, or time window — and run weighted A/B experiments without a separate redirect stack.
- Route by country, device type, OS, or time window — first matching rule wins
- Weighted A/B experiments with sticky assignment on the same short link
- Preview routing decisions before launch — no guessing what fires for a given visitor
Route by context, run weighted experiments, fall back to the canonical destination.
What you get
Route by country, device type, OS, or time window. First matching rule wins; no rule hits the canonical fallback.
Split traffic between variants with explicit weights. Sticky assignment keeps visitors in the same variant.
Inspect routing decisions before the link goes live — no guessing what rule fires for a given visitor.
Pause, resume, stop, or promote experiments manually — results don't auto-promote a winner.
How it works
One link, adaptive destinations
Routing rules are evaluated at redirect time. The first matching rule wins; unmatched traffic goes to the experiment or canonical destination. Sticky assignment keeps individual visitors consistent.
- Routing rules are evaluated in order at redirect time — the first match wins, unmatched traffic goes to the fallback.
- Routing and experiments are combined — routing rules apply first, the experiment handles remaining traffic.
- Sticky assignment keeps repeat visitors in the same experiment variant so measurement stays consistent.
- All routing logic happens at edge redirect time — no client-side JavaScript or extra round trips.
- Routing and experiment click events feed into the same per-link analytics so variant performance sits alongside geographic breakdowns.
- Redirect type defaults to 302 so rule changes take effect without browser-cached destinations interfering.
Related use cases
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