QR code generator for trackable, dynamic QR codes

A QR scan and a short-link click are two trigger types on the same canonical link record. When Nimriz generates a QR code, the image encodes a URL that includes a reserved internal marker. When someone scans the code, the Nimriz platform detects that marker and records the event as a QR scan (touch type: qr_scan) rather than an ordinary short-link click (touch type: short_link_click).

This means you can use the same branded short link on a printed poster and in a digital email campaign, and analytics will show scan traffic and click traffic as separate channels on the same link record. You do not need to create two separate links to separate these channels. The internal marker is stripped before the destination receives the request, so your website analytics and server logs never see it.

Use SVG for any print context where you do not control the final output size. SVG is a vector format that scales to any dimension without quality loss, which makes it the right choice for packaging artwork, large-format banners, outdoor signage, and any design file that will be sent to a print production workflow. SVG also natively supports transparent backgrounds.

Use PNG when the QR code will appear in a digital context: slide decks, email headers, social posts, or PDF documents. For print uses where only PNG is available, download at 1024px minimum. For large-format print, use SVG instead of a high-resolution PNG. Regardless of format, always scan and test the downloaded file before committing to a print run.

Yes. This is the defining capability of a dynamic QR code. Because the QR image encodes your Nimriz short link rather than the destination URL directly, you can update the short link's destination in your dashboard at any time. Every existing scan of the printed QR code will then resolve to the new destination automatically. The physical code on packaging, signage, or merchandise does not need to change. This is useful when a campaign ends, a product page moves, or a seasonal promotion is replaced.

Yes. Nimriz-generated QR assets carry a Nimriz-managed internal marker that the platform uses to classify the event as a QR scan, distinct from an ordinary short-link click. In your analytics dashboard you can filter by trigger type to see QR-origin traffic in isolation, or compare QR scans alongside link clicks on the same chart. On supported plans, a dedicated QR Performance view surfaces QR scan volume, QR share of traffic, and top QR-enabled links without requiring manual filter setup.

Reliable scanning depends on contrast, quiet zone, and physical size. Use a dark foreground on a light background (or vice versa). Avoid similar shades of the same color, such as dark grey modules on a medium-grey background. The quiet zone - the blank border around the code - must be preserved and not cropped in your design layout; reducing it too aggressively makes the code unreliable for scanners.

For physical sizing, the general guidance is that the minimum scan distance should be roughly ten times the module size. Larger print surfaces and longer intended scan distances require a larger printed code. If you add a logo, keep it to approximately 20 to 25 percent of the total QR area. Always scan the final printed code before committing to a mass print run, and test in multiple lighting conditions. For large-format production, use the SVG download.

Basic QR download (standard black-on-white PNG and SVG) is available on the Starter plan. Full styled QR editing - including colors, gradients, module shapes, corner eyes, logos, and transparent backgrounds - is available on Plus and higher plans. Reusable presets, CTA layouts, bulk QR ZIP exports, and the dedicated QR Performance analytics view are available on Growth and higher plans. Custom CTA text, the live QR heatmap, and QR API access are available on Professional and higher plans. See the custom QR codes documentation for the full plan availability table.

QR campaign tracking works by treating the QR scan as a measurable trigger on the same short link you use for digital distribution. When you place a QR code on physical materials - product packaging, retail displays, event programs, or outdoor signage - each scan generates an analytics event with a QR trigger type. Nimriz records geo and device context alongside the scan event using the same privacy-aware model as ordinary link clicks.

This means a retailer can compare scan volume by location or region, an events team can see which conference signage drove the most engagement, and a packaging team can track how many product purchasers visited the landing page after buying. The scan data lives on the same canonical link record as any digital click campaign, making combined offline-online reporting straightforward without requiring a separate analytics system.

Yes, on Growth and higher plans. Select multiple links in the Links table, use the bulk QR action in the header, and Nimriz queues a ZIP of QR assets rendered from each link's saved effective QR state (including any presets, per-link overrides, and transparent background settings). The ZIP is prepared in the background and becomes available in your Exports view when complete. It includes a manifest file listing which links succeeded, which failed to render, and the render-source metadata for each asset.