Nimriz
Marketing teams

Event marketing

Conferences, meetups, and product launches need a page people can actually find and act on. Create an event page with schedule, location, and RSVP - then distribute the QR across print materials and track which placements drive attendance.

  • Hosted event page with schedule, venue, and one-tap RSVP collection
  • QR codes for posters, badges, and flyers - each placement tracked separately
  • Edit the page or destination any time without reprinting the QR
Start for freeAll use cases
Product Launch 2025

San Francisco · March 18, 2025

142 RSVPs
Schedule
10:00 AMDoors open
10:30 AMKeynote
12:00 PMProduct demo
1:30 PMNetworking
Location
Moscone Center, Hall B
RSVP
Full name
Email address
Reserve spot
acme.to/launch25
Scan heatmap by placement
Posters
634
Badges
412
Flyers
278

Event promotion is largely offline: posters, badges, flyers, and banners put your event in front of people who have no way to click a link. The moment those materials are printed, a standard static URL becomes a liability - a typo, a venue change, or a domain switch means every printed piece sends attendees somewhere wrong, and you have no data on how many people actually scanned or visited.

Nimriz solves this by anchoring your event to a branded short link and a downloadable QR code. The QR encodes the short link rather than the raw page URL, so the destination remains editable after print. Every scan is recorded as a distinct event in analytics, separate from ordinary short-link clicks, and you can see geo and device context without raw IP storage. If the venue changes the week before the event, you update the page - the QR keeps working.

On top of distribution, the event page itself collects RSVPs directly. Attendees submit their name, email, and response state (going, maybe, or not going) without leaving the page. Responses are stored per attendee email so re-submissions update the existing record rather than inflating your count. When the event closes, export the full response list as CSV for your CRM, check-in app, or follow-up campaign.

The result is a single piece of print infrastructure that does three jobs: it drives awareness via physical distribution, collects a structured attendee list, and delivers scan analytics that tell you which materials are worth the print budget next time. Event pages are available on supported plans.

Who it is for

Event and field marketer

Needs to promote live events through physical collateral - posters, flyers, and signage - while still capturing who attends and which materials drove the most scans. Wants to update the destination or venue details after materials are already printed.

Conference and community organizer

Running multi-session or recurring events where the schedule, speakers, or venue can change close to the date. Needs a reliable QR that delegates or attendees can scan from a badge or a print agenda without encountering a dead link.

Brand and experiential team

Producing branded event collateral where QR code appearance must match brand standards. Wants a customizable QR in SVG for large-format print, plus RSVP data and scan analytics to report on event-driven engagement.

What you get

Hosted event page with schedule and location

A branded, mobile-friendly event page that carries your event name, start time, structured schedule slots, venue details, and an optional hero image. The page lives on a Nimriz-hosted public URL tied to your branded short link, so every attendee lands on the same canonical destination whether they arrived from a poster scan, a digital share, or a badge QR.

RSVP response collection

When RSVP is enabled, the public event page collects each attendee's name, email, response state (going, maybe, or not going), and an optional guest count. If the same attendee submits again, Nimriz updates their existing response rather than creating a duplicate, so your response list always reflects current intentions. Responses are available in the page detail view and exportable as CSV on supported plans.

Branded QR code for event collateral

Every event page comes with a downloadable QR code in PNG or SVG format. The QR encodes your branded short link so the destination remains editable after the code is printed, and scans are tracked separately from short-link clicks in your analytics. On supported plans you can customize colors, shapes, gradients, and add a logo to match your event branding before distributing on posters, badges, banners, or flyers.

Per-placement scan analytics

QR scans register as their own trigger type in analytics, separate from short-link clicks, so you can see exactly how many people reached the page via a physical scan. Analytics include geo and device breakdowns and apply bot-flagging signals to improve signal quality. Use placement-level comparisons to understand which physical materials drive the most scans and response submissions.

One-tap calendar add

When the event page includes a valid start time and venue details, the public page surfaces an Add to calendar action and an Open map action. The calendar download is a Nimriz-served .ics file generated from the same structured event data, so it works on iOS, Android, Google Calendar, and Outlook without any extra setup. If those fields are not filled in, the platform hides the corresponding action rather than showing a broken link.

How it works

From poster to RSVP in one scan

Create an event page with your schedule and venue details, generate a branded QR code, and collect RSVPs on the page itself. Scan analytics show which materials perform best, and the destination stays editable after print.

1
Plan

Build the event page: add your event name, date, schedule slots, venue address, optional hero image, and RSVP settings. Save as a draft until you are ready to go live.

2
Publish

Generate and style the QR: download the QR in PNG for digital uses or SVG for print and large-format materials. On supported plans, apply brand colors, shapes, and a logo before printing on posters, badges, banners, or flyers.

3
Measure

Track scans and responses: QR scans appear separately from short-link clicks in analytics, with geo and device breakdowns. Export responses as CSV for your CRM, email platform, or check-in workflow.

  • Update any time: if the venue changes or the schedule shifts, edit the page directly. The branded short link and printed QR continue to work - they always resolve to the current page content.
  • Use the RSVP close date setting to stop collecting responses at a defined cut-off, then export the final response list as CSV.
Hosted page featuresTrust and privacyFAQ
Example
Poster QR
acme.to/launch25 → event page (scanned from lobby poster)
Badge QR
acme.to/launch25 → event page (scanned from attendee badge)
Results
Posters: 634 scans · Badges: 412 · Flyers: 278 · RSVPs: 142

Setup

  1. 1
    Build the event page
    Go to Pages in the dashboard and create a new Event page. Add your event name (up to 60 characters), start time, optional end time, structured schedule slots, venue address, and a public description. Upload an optional hero image in PNG, JPEG, or WebP up to 2 MiB. Turn RSVP on if you want to collect attendee responses - you can set an RSVP close date and a per-response guest count limit. Save as a draft until you are ready to go live, then publish. After publishing, a share modal gives you the short link, QR download, and QR customization options in one place.
  2. 2
    Generate and style the QR code
    From the share modal or the QR section on the link detail, download the QR in PNG for digital materials such as slide decks, emails, and social posts, or SVG for print and large-format signage where you need to scale without quality loss. On supported plans, open the QR editor to apply brand colors, module shapes, gradients, and a centered logo. The editor shows a live preview and warns you when contrast or quiet-zone settings may affect scan reliability. Test the final downloaded file with both iOS and Android before sending to print.
  3. 3
    Distribute on print and digital channels
    Place the QR on every physical material: venue posters, attendee badges, countertop flyers, event banners, and printed agendas. Share the branded short link via email, social, or messaging for digital audiences. Both routes resolve to the same event page and the same analytics record. Because the QR encodes the short link, you can update the event page at any point - the printed code continues to resolve to the current content.
  4. 4
    Track scans and collect responses
    QR scans are recorded as their own trigger type, separate from standard short-link clicks, so the analytics dashboard shows you scan volume alongside geo and device breakdowns without mixing the two signals. Page-level events - including rsvp_submitted, calendar_add_clicked, and map_opened - are tied back to the owning short link. IP addresses and full User-Agent strings are handled with Nimriz's privacy-aware analytics posture. Review responses from the page detail view under Pages.
  5. 5
    Export responses and update as needed
    When you are ready to act on RSVPs, export the response list as CSV from the Pages section. The export includes each attendee's name, email, response state, guest count, and submission timestamp so you can import directly into a CRM, check-in system, or email platform. If the schedule or venue changes after printing, edit the page content directly - the short link and QR remain active and point to the updated page.

What good looks like

Static printed event flyer

  • URL printed directly on flyer - any change means reprinting
  • No way to know how many people scanned or visited
  • Venue or schedule change makes all printed materials misleading
  • No RSVP data collected - attendance is unknown until the door
  • Different placements (poster vs badge) are indistinguishable in analytics

Branded event page + dynamic QR

  • QR encodes the short link - destination editable any time after printing
  • QR scans tracked separately from short-link clicks, with geo and device context
  • Update the venue, schedule, or hero image without changing the QR
  • RSVP collection built into the page - name, email, and response state
  • Export the full response list as CSV for CRM or check-in tools

Print once. Update freely. Collect structured attendee data. Measure which physical materials drive the most scans.

Frequently asked questions

How does RSVP collection work and where do the responses go?
When RSVP is enabled on an event page, the public page shows a form that collects each attendee's name, email, response state (going, maybe, or not going), and an optional guest count. Submitting the form records the response tied to the owning page and short link. If the same attendee email submits again, Nimriz updates the existing record instead of adding a second row, so your response list stays accurate as attendees change their plans. Responses are visible in the page detail view under Pages in the dashboard and are exportable as CSV on supported plans for use in CRMs, check-in apps, or email campaigns.
Can I edit the event page or change the destination after the QR is printed?
Yes. The QR code encodes your branded short link rather than the raw page URL. Because the short link is the persistent share object, you can update the event page content - venue address, schedule, hero image, RSVP settings, or description - at any time and the printed QR continues to resolve to the current page. This is the main reason to share the short link and QR rather than the raw /p/{publicId} path: the redirect layer owns the destination, so edits take effect immediately without reprinting.
Do QR scans show up separately from short-link clicks?
Yes. Nimriz embeds a reserved parameter in the URL encoded into every QR image. When the Nimriz edge receives a request with that parameter, it records the event with a qr_scan trigger type rather than short_link_click. The two signals appear as separate breakdowns in your analytics dashboard, so you can compare scan volume from physical distribution against clicks from digital shares of the same short link - all on the same analytics record.
What format should I download the QR code in for print?
Use SVG for any print or large-format application - posters, banners, and signage - because SVG scales without quality loss regardless of output size. Use PNG for digital materials such as slide decks, email headers, social posts, and documents. If you download PNG for a print use case, select the highest available pixel size (for example 2048 px) and confirm the final printed size gives a minimum of about 2 cm (roughly 1 inch) on each side. Always test the downloaded file with both iOS and Android cameras before sending files to a print vendor or ordering a large run.
How do I collect attendee consent on the RSVP form?
The RSVP flow on event pages collects name, email, response state, and optional guest count. It does not use the hosted-page lead-capture gate (which applies to custom micro-pages and document pages). If you need a visible consent line on the event page for your own internal policy - for example, a checkbox or notice that the submission adds the attendee to a mailing list - this is handled through the page's RSVP settings where you can add a consent line or confirmation message that appears before or after submission. Nimriz does not certify compliance with any specific regulation; consult your own legal team for what your attendee collection workflow requires.
Which plans include event pages?
Event pages (including RSVP collection and CSV export) are available on Professional and Enterprise plans. QR customization features - colors, shapes, gradients, logos, and presets - are gated by plan tier, with basic PNG and SVG downloads available on Starter and broader customization available on higher plans. Check the hosted pages feature page and the QR codes feature page for current plan details.
What analytics does an event page provide?
Event pages use Nimriz's two-layer analytics model. At the redirect layer, every short-link click and QR scan is recorded with geo and device context - scans as qr_scan, clicks as short_link_click - using privacy-aware analytics that does not store raw IP addresses or full User-Agent strings. At the page layer, the platform records hosted_page_viewed, rsvp_submitted, calendar_add_clicked, and map_opened events, all tied back to the owning short link. You can review these in the page's Track tab, in Analytics under Pages, and in the link detail.
What happens if I delete an event page?
Deleting an event page also removes the short link that belongs to it, and all associated RSVP responses are removed with the page. If you want to preserve the short link or the response history, edit the page content rather than deleting it. You can unpublish or update the page to reflect a past or cancelled event without losing the data attached to it.

Related use cases

QR codes for print and offline
QR codes for print and offline materials.
Lead generation
Capture leads from hosted pages and branded links.
Digital business cards
Digital cards for networking at events.

Deeper reading

Hosted pages feature overviewQR codes feature overviewEvent pages - full setup guideCustom QR codes - design and downloadGlossary: QR code trackingEvent QR playbook

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