Traffic reporting

What traffic reporting shows

Partner traffic reporting shows partner-scoped clicks grouped by partner, program, link, geography, source, referrer, device, and trigger type where those privacy-aware fields are available.

Use it to understand which relationships are driving visits before reviewing conversion outcomes.

Metrics

Common traffic metrics include:

• Total clicks.
• Selected clicks after filters.
• Human clicks.
• Bot clicks.
• Short-link clicks.
• QR scan clicks.
• Partner share of selected traffic.
• Program share of selected traffic.

Bot filtering changes the selected clicks for the current report, but bot traffic stays visible for review.

Filters and drilldowns

The report page can be filtered by:

• Date range.
• Domain.
• Partner.
• Program.
• Trigger type (short URL or QR).
• Bot posture (the Humans only toggle).

Drilldowns can include top links, countries, sources, referrers, devices, and QR scan split where data exists. The report also accepts country, device, source, and referrer narrowing through report URL parameters.

Historical behavior

Traffic reports use click-time partner context. If a partner is renamed later, historical rows remain explainable because Nimriz captured the partner and program context when the click happened.

Partner assignments affect future clicks only. Reports do not backfill clicks from before the assignment.

Limitations

Traffic reporting shows clicks and scans. It does not prove that a lead, sale, refund, cancellation, or reversal happened.

Use partner conversion reporting when you need attributed business outcomes.

Related links

• Attribution model
• Conversion reporting
• Analytics definitions