Nimriz

Nimriz Partners

Professional and Enterprise

Partner conversion attribution from click to outcome

Connect partner-scoped clicks to leads, sales, refunds, cancellations, reversals, and revenue where conversion values are present.

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Leads
Positive outcome
Sales
Revenue outcome
Refunds
Negative follow-on
app.nimriz.com/partners
Partner performance
Professional and Enterprise
Workspace access on
Nomura StudioApproved
Agency partners
1,842
clicks
76
leads
19
sales
Creator CollectiveReview
Creator referrals
963
clicks
41
leads
8
sales
Northstar AffiliatesApproved
Affiliate program
712
clicks
33
leads
11
sales
Partner link
go.acme.com/nomura→Nomura Studio·Agency partners
3,517
Selected clicks
38
Attributed sales
CSV ready
Export
Exports are for external reconciliation. Nimriz does not approve or pay commissions.

Without a dedicated link workflow

  • Configuration, reporting, and follow-up work can spread across multiple tools.
  • Teams rely on manual notes or separate dashboards to explain what happened.
  • Changing campaign behavior often requires recreating or replacing links.

With Partner conversion attribution

  • The capability stays attached to the same branded short-link record.
  • Operational details are easier to review alongside analytics and related links.
  • Teams can keep the public URL stable while improving how the link behaves behind it.

Use this page to evaluate the workflow, then follow the related docs or pricing path when you need implementation detail.

What you get
  • Use existing Nimriz conversion tracking to connect partner-attributed clicks to leads, sales, refunds, cancellations, and reversals.
  • Review revenue where amount and currency are present without treating revenue as a payable balance.
  • Keep negative follow-on events visible for reconciliation instead of erasing the original outcome.
Availability

Professional and Enterprise

Partner conversion attribution requires Professional or Enterprise plus partner conversion reporting access and conversion tracking setup.
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How it works

1

Enable conversion tracking

Turn on conversion tracking for the relevant partner links and capture the click token where safe.

2

Send signed events

Send server-side lead, sale, refund, cancellation, or reversal events through Nimriz conversion tracking.

3

Review attributed rows

Use partner conversion reporting to review outcomes by partner, program, link, date range, and event type.

Everything included

Click-time attribution

Conversion rows use the partner and program context captured from the attributed click.

Negative outcomes

Refunds, cancellations, and reversals remain visible as follow-on events for review.

Revenue context

Reports can show revenue where values exist, while payment approval remains outside Nimriz.

From partner click to attributed sale

Conversion attribution connects the partner-scoped click to the business outcome that arrived later through a signed server-side event.

Click
A visitor opens a partner-scoped branded link.
Token
The destination captures the Nimriz click token when safe.
Event
Your backend sends a signed sale event with amount and currency.
Report
The partner conversion report shows the partner, program, link, sale, and revenue context.

What conversion attribution requires

  • Partner conversion reporting depends on conversion tracking, not just click reporting.
  • Query-sensitive destinations may prevent token appending, which can limit conversion attribution for that click.
  • Attribution rows support reconciliation, but they do not approve or pay commissions.

Related next steps

Attribution model docs →Conversion reporting docs →Conversion tracking →

Ready to try it?

Partner conversion attribution — available on Nimriz today

Sign up and start using this feature alongside branded links, analytics, and the full Nimriz platform.

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