From the blog
Field notes on branded link infrastructure
Guides, playbooks, and deep dives for the teams running routing, reporting, and conversions on Nimriz.
Mobile deep links from short links: open the app, fall back to the store
How to send taps from a branded short link straight into a mobile app on supported platforms, with a clean fallback to the store or web.
How to A/B test landing pages on a link you already printed
You printed 10,000 flyers with one QR code. Here is how to test two landing pages, read the split, and promote a winner without reprinting a thing.
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How to run one QR poster across 5 countries with localized pages
Ship one printed QR to events worldwide and route each scan to the right localized page, app store, or live deal. A smart-routing playbook for one link.
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How to set up branded links
A practical guide to choosing a branded short domain, verifying DNS, setting slug conventions, and rolling branded links out across campaigns.
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301 vs 302 redirects: which should you use?
A practical redirect decision guide for marketers and product teams choosing between permanent 301 redirects and flexible 302 links.
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Custom Branded Links vs. Generic Shorteners
Why relying on bit.ly or tinyurl.com dilutes brand trust and hurts deliverability.
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Link expiry and time-sensitive campaigns
How to use link expiration windows to protect campaign integrity, manage limited-time offers, and keep outdated destinations from spreading.
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Password-protected links: controlling access without complexity
Share proposals, previews, and premium content behind a simple password gate without requiring visitors to create a full account.
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Short link security: protecting your brand and your users
The threat landscape for short links, plus practical controls that help keep branded link infrastructure clean and visitor trust intact.
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