From the blog
Field notes on branded link infrastructure
Guides, playbooks, and deep dives for the teams running routing, reporting, and conversions on Nimriz.
Sync identified conversions to your CRM and lifecycle tools
Send attributed conversions to HubSpot, Customer.io, and Klaviyo using customer-owned identity and privacy-aware delivery.
How to reconcile affiliate commissions at month-end
Use immutable click-time partner and program context, current commercial review fields, and retained exports to reconcile affiliate commissions.
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How to get clean campaign data into GA4, Segment, and Amplitude
Your UTMs get stripped and GA4 never matches reality. Forward short-link clicks and QR scans server-side so campaign numbers are easier to reconcile.
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Retarget short-link visitors without cookies
How to combine pixel firing and server-side Conversion APIs for better retargeting and cleaner attribution.
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How to build a connected attribution stack with short links
A practical walkthrough for connecting branded links, analytics forwarding, ad attribution, automation, and reporting.
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Multi-channel attribution: tracking the full customer journey
How to use short links and UTMs to measure every touchpoint across every channel.
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