How to set up branded links

Branded short links build trust: people recognize your domain before they click. Here is a practical path from zero to first live link in Nimriz.

1) Choose a short domain

Pick a host that is short, memorable, and clearly yours — for example links.yourbrand.com or a dedicated domain like yourbrand.link. In Nimriz, apex and www are different hosts; add the exact hostname you will use in DNS.

2) Add the domain in the dashboard

Create the domain under workspace settings and follow the DNS instructions. You will publish verification records and wait until the domain is verified and ready for traffic.

For step-by-step DNS and verification, see Custom domain setup and DNS verification.

3) Agree on slug conventions

Before the team ships dozens of links, decide:

• lowercase vs mixed case (short codes are path segments — pick one style)
• word separators (hyphens are usually safest)
• how campaigns map to slugs vs UTMs (slugs for humans; UTMs for analytics)

This keeps lists readable and avoids collisions on the same host.

4) Build the long URL first, then shorten

Put tracking and campaign parameters on the destination URL (or use the in-dashboard UTM tools where your plan allows), then create the short link. That way reporting stays aligned with what visitors actually received at click time.

5) Test on the real host

Open the short URL on mobile and desktop. Confirm the host in the browser matches your configured domain and that redirects behave as expected (Nimriz defaults to 302 unless you explicitly set 301 per link).

Next steps

• Link creation and slugs — expiration, reserved slugs, and fallbacks
• Features — routing, QR, passwords, and webhooks on supported plans