Nimriz

LinkedIn Conversions API

Send conversion events server-side to LinkedIn to measure campaign performance.

title: "LinkedIn Conversions API" description: "Send conversion events server-side to LinkedIn to measure campaign performance."

LinkedIn Conversions API

The LinkedIn Conversions API allows you to send conversion events directly from Nimriz to LinkedIn, bypassing the need for client-side tracking and ensuring high match rates.

Setup

  1. In your LinkedIn Campaign Manager, navigate to Analyze > Conversion Tracking.
  2. Create a new conversion or view an existing one, and note your Pixel ID.
  3. Generate an Access Token for the Conversions API within the LinkedIn Developer Portal.
  4. In Nimriz, go to Settings > Integrations.
  5. Click Add Integration Destination and select LinkedIn Conversions API.
  6. Enter your Pixel ID and Access Token.
  7. Click Create Destination.

Once active, any recorded conversion event (via the Nimriz API or post-back webhook) will be transmitted to LinkedIn as a server-side conversion payload.