Nimriz
Operations teams

Organize links with spaces and tags

A growing link library becomes unmanageable without structure. Nimriz gives every link a space as its home bucket and lets you layer on reusable tags for cross-cutting themes - so you can filter, report on, and export links the way your team actually works.

  • One space per link as its home bucket - team, project, client, or collection
  • Unlimited tags per link for channel, initiative, workflow state, or any cross-cutting label
  • Filter by space and tag simultaneously, with exports that preserve both columns
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Link library

One space per link as its home bucket. Reusable tags for flexible cross-cutting themes.

Spaces + Tags
Marketingemail
go.brand.com/q2-launch
brand.com/q2-launch
emaillaunch
go.brand.com/retarget
brand.com/offer
paidretargeting
go.brand.com/webinar
brand.com/webinar-reg
emailnurture
Filter by space and tag simultaneously - e.g. Marketing space + email tag. Exports preserve both columns.

A small link library is easy to manage. A growing one - used by multiple teams, across many campaigns, over months or quarters - becomes a flat, unsearchable list. Without structure, finding the right link means scrolling through hundreds of rows, guessing at slug names, or asking a colleague. Reporting on a subset of links, such as everything the email team sent this quarter, means manually identifying rows in a spreadsheet export after the fact.

Nimriz addresses this with two complementary organizational tools: Spaces and Tags. A space is the single container a link belongs to - its home bucket, representing the team, project, or collection it lives in. A link can belong to at most one space. Tags are reusable multi-select labels that apply a second dimension of classification: channel, client, initiative, workflow state, or any other cross-cutting theme your team uses. A link can carry any number of tags.

The combination lets operations teams filter the link library by space and tag simultaneously, so finding all email-channel links in the Marketing space takes seconds instead of scrolling. Exports preserve both assignments as dedicated columns, so the structure you build in-app travels into every CSV report. And because spaces and tags are first-class records with stable IDs - not opaque text fields - renaming a space or tag updates its display name everywhere without breaking existing assignments, filters, or historical export references.

Spaces and tags are available on supported plans. For campaign-level attribution that needs to appear in external analytics tools, use UTM parameters alongside tags for internal organization. See UTM management for how the two complement each other.

Who it is for

Marketing ops lead

You manage a shared link library used by email, paid, social, and content teams. You need each team's links in a clear space so the library stays navigable, with tags to cross-cut by channel or initiative without duplicating structure.

Growth or demand generation manager

You run multi-channel campaigns and need to find and report on specific subsets of links quickly - for example, all paid links tagged with a particular initiative - without rebuilding the filter logic in a spreadsheet every time.

Operations analyst

You export link catalogs regularly for reporting or downstream tooling. You need the space and tag assignments to travel with the export as clean, explicit columns so you can group and analyze without manual re-classification.

What you get

One space per link as its home bucket

A space is the primary container a link belongs to - a team, project, client, or product area. Each link belongs to at most one space, making the organizational home of every link unambiguous. Assigning a space feels like placing a link in its natural container, not tagging it with one of many possible labels.

Reusable tags for flexible cross-cutting themes

Tags are multi-select labels you apply to links regardless of which space they belong to. A single link can carry as many tags as needed - channel, initiative, content type, workflow state, or any other dimension your team uses. Tags are created once and reused across the full link library, so your classification vocabulary stays consistent.

Filter and find links in seconds

The link library can be filtered by space, by tag, or by both at once. Filtering by the Marketing space and the email tag, for example, surfaces only links that match both dimensions simultaneously. Filters are personal views - adjusting them does not change anything for other team members. No more scrolling through a flat list to find the right link.

Exports that preserve organization structure

When you export your link catalog as a CSV, the space and tag assignments travel with every row. The space column shows the link's home container; the tags column lists its labels as a comma-separated list. This means analysts and operations teams can slice and group links in a spreadsheet using the same structure they see in-app, without rebuilding the classification manually after export.

How it works

Structure that travels with every link

Spaces and tags are first-class records tied to each link at creation or edit time. Filtering, reporting, and exports all read the same assignments - there is no separate classification step after the fact.

1
Plan

Create spaces in Library - Spaces. Give each space a name that reflects its organizational home: a team (Marketing, Growth, Product), a project (Q2 Launch), or a client.

2
Publish

Assign a space when creating or editing a link. A link can belong to at most one space. Selecting a new space replaces the previous one; clearing the field removes the assignment entirely.

3
Measure

Create tags in Library - Tags or inline when editing a link. Tags are reusable across the full link library. Each tag can have an optional color for quick visual identification in the dashboard.

  • Apply any number of tags to a link. Tags are multi-select: a single link can carry email, launch, and retargeting simultaneously if it fits more than one theme.
  • Filter the link library by space, by tag, or by both at once. Filters are a personal view - other team members see what they have filtered for, not what you have selected.
  • Export the link catalog as a CSV. The space column and tags column are included for every row, making it straightforward to group and analyze link structure in a spreadsheet or import into another system.
  • Rename a space or tag at any time. Renaming changes the display name everywhere. The stable internal ID means all existing assignments, filters, exports, and historical references remain intact.
  • Archive a space or tag when it is no longer in active use. Archiving prevents new assignment but keeps existing assignments visible in filters and exports so historical data stays interpretable.
Branded links and domainsTrust and privacyFAQ
Example
Space assignment
go.brand.com/q2-launch → Space: Marketing
Tag assignment
go.brand.com/q2-launch → Tags: email, launch
Filter: Marketing + email
Shows links where space = "Marketing" AND tag includes "email"
Combined filters - both conditions must match
CSV export columns
space: "Marketing" | tags: "email,launch"
Structure preserved in every export row

Setup

  1. 1
    Create your spaces in Library
    Go to Library - Spaces and click New space. Create one space for each distinct operational area: a team (Marketing, Growth, Product), a project (Q2 Launch), or a client bucket. Spaces work best when links belong to clearly distinct areas - if something could fit in several places, a tag is usually the better fit. See spaces and tags for full setup guidance. Spaces and tags are available on supported plans.
  2. 2
    Create your tag vocabulary in Library
    Go to Library - Tags and create the labels your team will reuse across links. Good tag candidates are dimensions that cut across multiple spaces: channel (email, paid, social, organic), content type (video, case-study, blog), workflow state (active, review-pending), or initiative names. Adding an optional color to each tag makes the library easier to scan visually. Tags can also be created inline when editing a link.
  3. 3
    Assign a space and tags when creating links
    In the link creation modal, select the space the link belongs to and add any relevant tags. A link can belong to at most one space. A link can carry any number of tags. Both assignments can be changed later from the link's detail page without affecting the short URL or any click history.
  4. 4
    Use filters to focus your view
    In the main Links view, use the space filter and the tag filter to narrow what you see. Filters can be combined: for example, links in the Marketing space tagged email. Filtering is a personal view and does not change what other team members see. Use filters before exporting if you want a CSV scoped to a particular space or tag subset.
  5. 5
    Export with structure intact
    Export the link catalog as a CSV. The exported file includes a dedicated space column and a tags column for every row. The tags column is a comma-separated list. This means you can group, pivot, or filter by space and tags in a spreadsheet or import into a reporting tool without rebuilding the classification from scratch. See exports for full details on link catalog vs analytics export formats.

What good looks like

Before: flat, unsearchable link list

  • All links in a single flat list regardless of team, project, or channel
  • Finding links for a specific team or campaign means scrolling or guessing slug names
  • Reporting on a subset requires manually re-classifying rows in a spreadsheet after export
  • No way to see at a glance which links belong to which team or initiative
  • Renaming a naming convention requires updating every link slug individually

After: spaces, tags, and filtering

  • Each link has a clear home in a space - Marketing, Growth, Product, or any bucket you define
  • Tags add a second cross-cutting dimension: channel, initiative, content type, or workflow state
  • Combined space + tag filters surface exactly the links you need in seconds
  • Exports include a space column and tags column so the structure is analysis-ready immediately
  • Renaming a space or tag changes the display name everywhere - existing assignments and exports stay intact

A link library that scales with the team. Structure built in-app travels into every filter view and every export row without extra manual work.

Frequently asked questions

What is the difference between a space and a tag?
A space is the single optional container a link belongs to - its organizational home, such as a team (Marketing), a project (Q2 Launch), or a client bucket. A link can belong to at most one space. Tags are reusable multi-select labels that apply additional dimensions of classification: channel, initiative, content type, workflow state, or anything else. A link can carry zero, one, or many tags. Spaces are exclusive; tags are additive. See the spaces and tags doc for a full explanation with examples.
Can a link belong to more than one space?
No. A link can belong to at most one space at a time. If a link fits more than one organizational bucket, tags are the right tool - a link can carry any number of tags to represent multiple themes simultaneously. The single-space model keeps the link's primary home unambiguous and the organizational structure easy to read in the link list and in exports.
Can I use spaces for campaign grouping and reporting?
Spaces are filter and organization metadata - they keep your link library navigable and travel into exports as a dedicated column. For campaign-level reporting that needs to appear in external analytics platforms, use the utm_campaign field for external attribution alongside tags for internal grouping and filtering. Nimriz does not have a separate first-class campaign entity. See UTM management for how UTMs and tags complement each other.
What happens when I rename a space or tag?
Renaming changes the display name everywhere - in the link list, in filters, and in exports. It does not change the stable internal ID, which means all existing link assignments, filters, and historical export references remain intact. No links are re-assigned and no data is lost. See spaces and tags for the full lifecycle reference including rename, archive, and delete behavior.
What does archiving a space or tag do?
Archiving prevents new links from being assigned to that space or tag. Existing assignments are kept - links already in an archived space keep their assignment and remain visible in filters and exports. Archived spaces are hidden from the new-assignment dropdown by default, so team members cannot accidentally use a space that is no longer active. To unarchive, go to Library - Spaces (or Library - Tags) and use the unarchive action.
Can I delete a space or tag?
A space can only be hard-deleted when no links are assigned to it. If links are still assigned, move them to another space or clear their space assignment first, then retry the deletion. The same principle applies to tags. This prevents silent deletion from breaking filters, exports, or historical interpretations that reference the record. Archiving is usually the right action when a space or tag is no longer in active use but still has links attached.
Are spaces and tags included in CSV exports?
Yes. Link catalog CSV exports include a dedicated space column and a tags column for every row. The tags column is a comma-separated list of tag names. This means you can group, pivot, or filter by space and tags in a spreadsheet or import into a reporting tool without rebuilding the classification. Note: analytics exports (click-level data) do not include organizational metadata like spaces and tags - only the link catalog export does. See exports for full format details.
Do spaces have separate access controls or roles?
No. Spaces use normal workspace permissions - they do not have per-space roles or per-space access controls. Any workspace member can view links across all spaces. Access to create, edit, and manage links is governed by workspace roles (owner, admin, member, viewer). See branded links and domains for the workspace and domain setup context.

Related use cases

UTM management and link governance
Add utm_campaign and channel attribution to organized links.
Multi-brand operations
Isolate links by brand domain - separate from space and tag organization.
API and workflow automation
Create and tag links programmatically at scale.

Deeper reading

Spaces and tagsExportsUTM parametersBranded links and domainsGlossary: link management platformHow teams use spaces and tags

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