Nimriz
Individual operators

Link in bio with channel attribution

A link in bio is often the only tappable link your audience sees across platforms. Host it on your branded short domain, add your key destinations as tracked links, and read which channel sent the traffic and which destination it went to - with privacy-aware analytics on by default.

  • Hosted bio page on a branded short domain, on supported plans
  • Per-destination link attribution: see which channel drove each tap and where it went
  • Privacy-aware analytics with geo, device, and referrer - no raw IP or full User-Agent stored
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Bio link performance

Per-link clicks and channel breakdown for your content destinations.

Privacy-aware
Active links
Latest video
rix.to/latest
3.2k
clicks
Course enrollment
rix.to/course
1.8k
clicks
Newsletter signup
rix.to/newsletter
941
clicks
Merch store
rix.to/shop
612
clicks
Channel mix (referrer)
YouTube description58%
Instagram bio27%
TikTok profile15%
Analytics privacy
Standard, no raw IP or User-Agent stored

Most link in bio tools give you a single URL that sits in a profile field. What they do not give you is a clear picture of which platform actually sent the traffic, or which destination on your page got the most taps. You see total clicks but not channel attribution, and the analytics that do exist often log raw visitor data you would rather not collect.

A link in bio page in Nimriz is a hosted micro-page attached to one branded short link and one QR code. You add your destinations as structured link cards (your latest video, course, newsletter, shop) and the page lives at your own short domain. Each outbound link on that page is a tracked Nimriz link, so every tap records which destination was chosen. Referrer and source context are captured at the redirect layer, giving you link attribution scoped to your own link data: you can see that YouTube sent 58% of your bio traffic and most of it went to your latest video.

Standard privacy-aware analytics is the default. Raw IP addresses and full User-Agent strings are never stored in any privacy mode. Geo location, device category, and referrer host are available for reporting without building a personal profile of each visitor, and strict privacy also omits visitor hashes. Bot signals are flagged so channel mix numbers reflect real human engagement. The same page can be shared via a branded QR code, with QR scans tracked separately from short-link clicks so you can tell whether your offline or online placements are driving more traffic.

Hosted micro-pages are available on supported plans. The short link and QR remain the share surfaces, so you distribute one URL and update the page content without touching any profile or reprinting any material.

Who it is for

Solo operator or founder

You run one or more channels and want a single link that shows your key destinations, tells you which platform drives the most traffic, and respects your audience's privacy by default.

Small brand or social manager

You manage a brand across Instagram, YouTube, and TikTok and need per-destination click data to make informed decisions about where to focus content effort, without stitching together multiple analytics tools.

Partner or affiliate with a shared profile link

You share one branded profile link with your audience and need channel attribution to report accurately on which platform drove traffic to each destination - without exposing raw visitor data to third parties.

What you get

Branded hosted bio page

Your link in bio is a hosted micro-page on your own short domain, not a generic aggregator URL. You add the destinations you want to surface (channels, latest post, shop, newsletter) as structured link cards. The short link and a downloadable QR code are the share surfaces, so you distribute one branded URL across every platform and update the page content without touching any profile.

Per-destination channel attribution

Each outbound link on your bio page is a tracked Nimriz link. When a visitor taps through to your video, newsletter, or shop, that click is recorded against the specific destination. Referrer and source context are captured at the redirect layer, so you can see which platform sent the visitor and which destination they chose. This is link attribution scoped to your own link data: which channel drove the tap, and where it went.

Privacy-aware analytics by default

Standard privacy-aware analytics is the default. Raw IP addresses and full User-Agent strings are never stored. Geo, device category, and referrer are captured at the edge and tied back to each click without building a personal profile of your visitors. Strict privacy also omits visitor hashes. Bot signals are flagged so your channel mix reports reflect real human engagement rather than prefetch noise.

Update destinations without re-sharing

The short link and QR code never change even when you swap a destination or add a new link card to the page. When a new video drops, update the relevant link on your bio page and every platform that already has your short link or QR starts sending visitors to the new destination. You do not need to update your Instagram bio, YouTube description, or TikTok profile separately.

How it works

One branded link, every platform

Share the same branded short link or QR code in every bio field. Referrer data separates which platform sent each visitor. Per-destination tracking shows which link card they tapped. Update destinations when new content drops without touching any profile.

1
Plan

Create the bio micro-page on a branded short link: choose your domain, add a custom slug, and configure a QR preset so the page is ready to share offline and online.

2
Publish

Add your channel destinations as link cards on the page: latest video, newsletter, shop, course, or any outbound URL. Each card is its own tracked link.

3
Measure

Place the branded short link (or QR code) in every bio field across platforms. The same URL works everywhere. QR scans are tracked separately from short-link clicks via the reserved nr=qr marker.

  • Every click records referrer, country, device category, and bot signals without storing raw IP or full User-Agent values.
  • Update a link card destination anytime when new content drops. The short link and QR keep working while you change where each card points.
  • Read channel attribution in the page Track tab and in Analytics: which referrer sent the traffic, which destination card was tapped, and the QR versus short-link trigger split.
  • Redirects use 302 by default so destination changes take effect immediately without browser cache delays.
Privacy-aware analyticsTrust and privacyFAQ
Example
YouTube description
rix.to/latest, tracked via referrer: youtube.com
Instagram bio
rix.to/latest, tracked via referrer: instagram.com
Referrer breakdown (last 30 days)
youtube.com: 58% · instagram.com: 27% · tiktok.com: 15%
Destination breakdown (last 30 days)
Latest video: 3.2k · Course: 1.8k · Newsletter: 941 · Shop: 612

Setup

  1. 1
    Create the bio micro-page on a branded short link
    Go to Pages, click New page, and choose the Link in bio starter. Select your branded domain, set a custom slug, and pick a QR preset. The page editor pre-fills a centered avatar profile and three link card placeholders. Hosted micro-pages are available on Professional and Enterprise plans. Custom micro-pages guide
  2. 2
    Add your channel destinations as link cards
    In the Build tab, replace the placeholder link cards with your actual destinations: your latest video, newsletter signup, course, shop, or any URL you want to surface. Each link card is its own tracked Nimriz link with its own click data. Add a heading or text block above the cards if you want a short description of what visitors will find.
  3. 3
    Publish and share the branded link or QR in every bio field
    Publish the page. Copy the branded short link from the share modal and paste it into your Instagram bio, YouTube description, TikTok profile, and any other bio field. Download the QR code from the same modal for print placements. The same short link and QR work everywhere. You only need to update them once if you ever change your short domain.
  4. 4
    Read per-destination channel attribution in analytics
    Open the page's Track tab to see page views, link card taps by destination, and the QR versus short-link trigger split. Use Analytics for the referrer breakdown that shows which platform sent each visitor. Bot-flagged traffic is separated so channel mix reflects genuine human engagement.

What good looks like

A generic bio link

  • One click count total - no per-destination breakdown
  • No referrer attribution: you cannot tell which platform sent the traffic
  • Raw visitor data may be collected and stored by the tool
  • Updating a destination sometimes requires a new link
  • Generic platform domain in the bio field

A branded bio page with channel attribution

  • Per-destination click data: each link card tracks its own taps
  • Referrer-based channel attribution shows which platform drove each visit
  • Privacy-aware by default: no raw IP or full User-Agent stored
  • Update any destination without changing the short link or QR
  • Your own branded domain in every bio field

The same page. One branded short link. Clear channel attribution. Privacy-aware by default.

Frequently asked questions

What does "link in bio" mean in Nimriz?
In Nimriz, a link in bio is a hosted micro-page attached to a single branded short link and QR code. You add your destinations (channels, latest content, shop, newsletter) as structured link cards. The short link lives in your bio fields across platforms and redirects visitors to the hosted page. Each link card on the page is its own tracked link, so you get per-destination click data and referrer-based channel attribution. Hosted micro-pages are available on Professional and Enterprise plans. See the custom micro-pages guide.
How does channel attribution work for a bio page?
Each link card on your bio page is a tracked Nimriz link. When a visitor taps a card, that click is recorded at the redirect layer and includes referrer and source context. Referrer shows which platform (for example, instagram.com or youtube.com) sent the visitor. Combined with which link card they tapped, you can see the full path: platform sent the visitor, destination received the tap. This is link attribution scoped to your Nimriz link data. It is not complete attribution across every downstream system. Click tracking glossary.
Is analytics for my bio page privacy-aware?
Yes. Standard privacy-aware analytics is the default. Raw IP addresses and full User-Agent strings are never stored in any privacy mode. In standard mode, IP and User-Agent are hashed at the edge with a daily-rotating salt before storage. In strict mode, hashes are omitted entirely and selected granular fields are reduced. Bot signals are flagged so your channel mix reports can filter out prefetch and automation traffic. Privacy-aware analytics.
Can I use a branded domain and QR code for my bio link?
Yes. The hosted bio page is attached to a branded short link on your own verified domain (on supported plans). A downloadable QR code is generated from the same short link and encodes it with a reserved marker so QR scans are tracked separately from short-link clicks. You can share the same branded URL in bio fields and the same QR on print materials. Both are tracked under the same page. QR codes feature.
Which plan do I need for a hosted bio page?
Hosted micro-pages (the page type used for a link in bio) are available on Professional and Enterprise plans. Branded custom domains for the short link also depend on plan. The core analytics (referrer, geo, device, bot flagging) are available on supported plans. See pricing for current plan details.
Can I update my bio page without changing the link in my bio?
Yes. The short link and QR code are fixed. You can update the page content (swap a link card destination, add a new block, change the theme) at any time without redistributing the short link or reprinting the QR. Redirects use 302 by default so destination changes take effect immediately without browser cache delays.
How are QR scans from my bio page tracked?
Every Nimriz-generated QR encodes the short link with a reserved nr=qr marker. When someone scans the QR, that scan is recorded as a qr_scan touch type, separate from standard short-link clicks. You can see the trigger split (QR versus short link) in the page Track tab and in the analytics Trigger filter. This means you can tell whether your offline placements (print, merch, packaging) or your direct bio link drives more traffic. Analytics and privacy guide.
What content can I put on a bio page beyond link cards?
A hosted micro-page supports a bounded set of structured blocks: heading, text, image, button, map, file, video embed, link card, image grid, image carousel, and a contact block. The page also has an opt-in Profile area at the top with avatar, display name, bio, and a social row of up to 12 providers. This gives you a polished public page beyond a plain list of links, while keeping the page structured and mobile-friendly. Nimriz does not support arbitrary HTML blocks or drag-and-drop canvas layout. Custom micro-pages guide.

Related use cases

Digital business cards
Hosted card for in-person handoffs and field events.
Campaign links
Per-campaign link attribution with UTM tracking.
QR codes for print and offline
Offline links tied to the same analytics.

Deeper reading

Hosted pages feature overviewPrivacy-aware analyticsCustom micro-pages guideAnalytics and privacy guideGlossary: privacy-aware analyticsBlog: bio link strategy

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