Agencies

Scheduled analytics reports for agencies and stakeholders

Manually pulling and emailing analytics every week does not scale. Nimriz scheduled reports deliver automatic, scoped analytics summaries by email to clients and stakeholders who do not need a Nimriz account.

Reports generated from the same rollup data as the dashboard - numbers stay consistent
Scope to a workspace, domain, space, or tag on supported plans
Recipients are email addresses only - no Nimriz account required
Delivery history and a test-send button so you can verify before clients see it

Start for free All use cases

Scheduled report delivery

Analytics summaries delivered automatically to recipients who don't need a Nimriz account.

Email delivery

Client A weekly summary

brand-a.to

Weekly

cadence

recipients

2 days ago

last sent

Client B monthly report

brand-b.to

Monthly

cadence

recipients

12 days ago

last sent

Agency overview

Workspace

Weekly

cadence

recipients

2 days ago

last sent

Report contents

Summary KPIs: clicks, unique visitors, QR scans, link clicks

Period-over-period comparison and top links by click count

Geo, device, traffic source, and QR vs link split

Manually pulling link analytics, screenshotting dashboards, and pasting numbers into a weekly email does not scale past a handful of clients or stakeholders. The process is inconsistent, error-prone, and dependent on whoever happens to remember to do it.

Nimriz scheduled reports solve this by delivering analytics summaries automatically by email on the cadence you configure. Each report reads from the same pre-aggregated rollup data that powers the Nimriz analytics dashboard, so the numbers in the email match what you would see in the product. There is no separate reporting pipeline or second source of truth to reconcile.

You scope each report to a workspace, domain, space, or tag, set the cadence and timezone, and add recipient email addresses. Recipients do not need a Nimriz account. This means clients and external stakeholders receive a clean analytics email without needing dashboard access. Each email includes an unsubscribe link so recipients can opt out of a specific schedule without contacting you.

For agencies already using per-client domains for client reporting, scheduled reports are the delivery mechanism that completes the workflow: scope a report to the client's domain, add the client as a recipient, and the weekly or monthly summary goes out automatically, scoped to their links only.

Who it is for

Agency account manager

Needs to send consistent weekly or monthly link performance summaries to multiple clients without manually pulling dashboards or remembering to send them each cycle.

Marketing operations lead

Manages link analytics for multiple internal teams or business units and needs a reliable, repeatable way to keep each group informed without running manual reports every week.

Growth or analytics lead

Wants stakeholders and leadership to receive a summary of link and QR campaign performance automatically, with period-over-period comparisons, without needing to build a custom dashboard or report template.

What you get

Automatic recurring delivery

Configure a report schedule once and let delivery run without manual effort. Weekly and monthly cadences are available on supported plans, with daily delivery on Enterprise. Reports are generated from the same pre-aggregated rollup data that powers the Nimriz dashboard, so the numbers in an email match what you would see in the product.

Scoped to exactly the right data

Scope each report to the whole workspace, a single domain, a space, or a tag (scope options depend on plan). Timezone-aware period boundaries mean the weekly or monthly window aligns to the recipient's local calendar rather than a fixed UTC cut-off. Scoping a report to a client domain keeps the summary clean and focused on that client's links only.

Send to any email address

Recipients are plain email addresses and do not need a Nimriz account. That means you can send directly to clients, executives, or partner contacts without adding them to the workspace. Every report email includes an unsubscribe link for that schedule, so recipients can opt out without involving you.

Operator tools and delivery history

Before adding clients to a schedule, use the test-send button to preview the report output in your own inbox. A delivery history log shows the last 30 days of send results so you can confirm reports are reaching recipients and investigate any delivery issues without guessing. Reports send with zero-value sections when there is no activity for the period, keeping the schedule predictable.

How it works

From dashboard data to client inbox, automatically

Scheduled reports read from pre-aggregated rollups and send on the cadence you configure. Every report is scoped, timezone-aware, and consistent with the dashboard.

Plan

Create a schedule with a name, frequency (daily on Enterprise; weekly or monthly on supported plans), send day and time, and IANA timezone.

Publish

Set the scope: entire workspace, a single domain, a space, or a tag. Domain scope keeps client reports clean and separate from other domains in your workspace.

Measure

Add recipient email addresses. Recipients do not need Nimriz accounts and can unsubscribe from a specific schedule via the link in every email.

Use the test-send button to preview the report in your own inbox before clients see it.
Delivery history logs the last 30 days of results so you can confirm delivery and investigate any issues without guessing.
Reports send with zero-value sections when there is no activity for the period, so the schedule stays predictable even in quiet periods.

Privacy-aware analytics Trust and privacy FAQ

Example

Schedule: Client A weekly

Scope: brand-a.to - Weekly (Mon) - 3 recipients - no Nimriz account needed

Report period: Mon 19 May - Sun 25 May (Europe/London)

Clicks: 2,841 - Unique visitors: 1,204 - QR scans: 318 - Link clicks: 2,523

Period comparison

Clicks +14% vs previous 7 days - Top link: brand-a.to/spring - 1,102 clicks

Delivery history

Last 30 days: 4 sends - all successful - last sent 2 days ago

Setup

1
Verify your plan includes scheduled reports
Scheduled reports are available on Growth, Professional, and Enterprise plans. Growth includes 1 schedule with up to 3 recipients; Professional includes 3 schedules with up to 5 recipients; Enterprise includes 10 schedules with up to 10 recipients. Daily frequency is only available on Enterprise. See the scheduled reports docs for the full plan table.
2
Open report settings and create a schedule
Report schedules are configured in workspace settings, near the integrations section. Give the schedule a name, pick a frequency (daily, weekly, or monthly), choose a send day and time, and select the timezone so period boundaries align to your recipients' local calendar.
3
Choose the scope for this report
Set the scope to the entire workspace, a specific domain, a space, or a tag. Growth and Professional plans support workspace and domain scope. Enterprise adds space and tag scope. For client reporting, scope the schedule to the client's domain so the summary covers only their links.
4
Add recipients
Enter the email addresses that should receive this report. Recipients do not need a Nimriz account. You can include clients, stakeholders, or external contacts. Each report email includes an unsubscribe link for that schedule so recipients can opt out independently.
5
Send a test report to yourself
Use the "send test report" button to generate a report for the current period and deliver it to your own email. This lets you review the layout and data before the first automated send reaches your clients or stakeholders.
6
Monitor delivery history
Once live, the delivery history shows the last 30 days of send results, including success, failure, recipient count, and timestamp for each send. Use this to confirm reports are being delivered and to investigate any issues. Learn more in the scheduled reports docs.

What good looks like

Without scheduled reports

Manually logging in each week to screenshot or export analytics for every client
Copy-pasting numbers into email templates - different format each time depending on who sends it
No confirmation that the report was delivered or that numbers match the dashboard
Clients have no regular analytics touchpoint unless someone remembers to send
Scaling to more clients means more manual work per week, not a more efficient process

With Nimriz scheduled reports

Scheduled email summaries delivered automatically on the cadence you configure
Reports generated from the same rollup data as the dashboard - numbers stay consistent
Delivery history shows the last 30 days of send results so you can verify delivery
Recipients get a predictable analytics email every week or month without needing a Nimriz account
Each schedule is scoped to the right domain or tag so client reports contain only their own data

Automated, consistent analytics delivery that scales across clients and stakeholders without additional manual effort each cycle.

Frequently asked questions

What does each scheduled report email include?

Each report covers: summary KPIs (total clicks, unique visitors, QR scan count, link click count), period-over-period percentage change versus the previous equivalent period, top 10 links by click count, top 10 countries by click count, device breakdown (desktop, mobile, tablet), top referrer hosts and social sources, and a QR scan versus link click split. All analytics use privacy-aware click data: no raw IP addresses or full User-Agent strings.

Do report recipients need a Nimriz account?

No. Recipients are plain email addresses. Clients, partners, executives, or any external stakeholder can receive scheduled reports without a Nimriz account or any workspace access. Each report email includes an unsubscribe link for that specific schedule so recipients can opt out at any time.

Which plans include scheduled reports, and what are the limits?

Scheduled reports are available on Growth, Professional, and Enterprise. Growth includes 1 schedule and up to 3 recipients per schedule. Professional includes 3 schedules and up to 5 recipients per schedule. Enterprise includes 10 schedules and up to 10 recipients per schedule. Daily frequency is available on Enterprise only; weekly and monthly are available on Growth, Professional, and Enterprise. See scheduled reports docs for the full plan table.

How do I scope a report to a single client domain?

When creating or editing a schedule, set the scope type to "domain" and select the client's verified domain. The report will summarize analytics for links on that domain only. Domain scope is available on Growth, Professional, and Enterprise. Space and tag scope are available on Enterprise. The report will not include data from other domains in your workspace.

Will the numbers in a scheduled report match the dashboard?

Yes. Scheduled reports are generated from the same pre-aggregated rollup data that powers the Nimriz analytics dashboard. The summary KPIs, top links, geographic breakdown, device mix, and traffic sources in the email are consistent with what you see in the product for the same scope and period. There is no separate reporting pipeline.

What happens if there is no activity in the reporting period?

The report still sends with zero-value sections and a note indicating no activity was recorded for the period. The schedule is not skipped. This keeps delivery predictable so recipients can tell the difference between a quiet period and a missed report.

How does timezone handling work?

Period boundaries (start and end of a day, week, or month) are computed in the timezone you configure for the schedule. A weekly report scoped to Europe/Amsterdam covers Monday through Sunday in Amsterdam time, not UTC. This means report periods align to local business calendars for you and your recipients.

How is this different from the client reporting use case?

The client reporting page covers per-client data isolation: how each client gets their own verified domain, how analytics are scoped at the data layer, and what a client-facing analytics workflow looks like end to end. This page covers the scheduled report mechanism specifically: how to configure recurring email delivery, what each report contains, who can receive it, and which plans include it. The two pages complement each other rather than duplicate.

Related use cases

Client reporting and attribution

Per-client data isolation and what each client sees in analytics.

Multi-brand operations

Domain isolation for multiple brands or product lines in one workspace.

Analytics integration

Feed Nimriz click data into your analytics stack and BI tools.

Deeper reading

Scheduled analytics reports docs Privacy-aware analytics feature Analytics and privacy docs Blog: scheduled reports for link programs Glossary: privacy-aware analytics Exports and CSV data docs

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