Template
UTM and campaign link planning template
Plan campaign links before they spread across channels, ads, QR codes, and reports.
Campaign basics
- Campaign name
- Owner
- Launch date
- Primary audience
- Primary conversion event
Link setup
- Destination URL
- Branded domain
- Short slug
- UTM source
- UTM medium
- UTM campaign
Review checks
- Destination loads
- UTMs are consistent
- QR code tested
- Analytics destination confirmed
- Fallback owner assigned