Analytics and CDP
LiveSend mapped link, QR, and conversion events to your server-side Google Tag Manager container, then fan them out to any tag your measurement stack already governs.
Bot traffic is excluded by default. Delivery runs off the redirect path with automatic retries.
Why GTM server-side with Nimriz
If your measurement stack routes through server-side GTM, Nimriz slots in as one more governed event source. Events arrive as JSON at your container endpoint with the field shape you defined, so your existing clients and tags can parse and fan them out without special-casing a link tool.
Most link platforms ship one fixed payload and leave the cleanup to you. Nimriz lets you rename fields, drop fields, pin static values, and build template fields per action, so events arrive in your GTM container already matching the container schema conventions your team agreed on.
Trigger on exactly the events you want: filter by event type, touch type, domain, space, tag, or country, and add field conditions such as utm_source equals google. Bot traffic is excluded by default, so your GTM container only sees activity worth analyzing.
Run multiple actions against the same your GTM container connection, each with its own filters and field mapping. Send all click activity through one action and keep a second action focused on conversions only, without duplicating credentials.
Parse, map, transform
Your container expects a predictable body. Shape the JSON Nimriz sends per action so container clients can route on stable field names instead of working around a fixed vendor payload.
1{2"event_type": "link.qr_scanned",3"event_id": "9f4d5dbd-c8b8-4c89-a080-b4f70fce8f53",4"timestamp": "2026-04-13T12: 15: 00.000Z",5"domain_name": "go.brand.com",6"short_code": "spring",7"short_url": "https://go.brand.com/spring",8"touch_type": "qr_scan",9"country": "US",10"device_category": "mobile",11"browser_family": "Mobile Safari",12"referrer_host": "instagram.com",13"utm_source": "direct-mail",14"utm_medium": "qr",15"utm_campaign": "spring-launch",16"variant_key": "B"17}
1{2"event_name": "link.qr_scanned",3"event_id": "9f4d5dbd-c8b8-4c89-a080-b4f70fce8f53",4"timestamp": "2026-04-13T12: 15: 00.000Z",5"campaign_name": "spring-launch",6"data_source": "nimriz",7"link_label": "go.brand.com/spring",8"utm_source": "direct-mail",9"utm_medium": "qr",10"device_category": "mobile",11"country": "US"12}
Every rule above is configured per action in the dashboard, with a default, raw, or empty base payload to start from. No code, no middleware, no waiting on an engineering sprint.
Under the hood
Send Nimriz events to a configured server-side GTM endpoint.
Connector access, mapping controls, and event volume depend on plan. Use pricing and setup docs to confirm the right path before configuring production delivery.
Guided setup
Add credentials in the destination catalog and run Test connection before anything is saved.
Choose triggering event types and narrow delivery by domain, space, tag, country, or field conditions.
Start from the default schema, then rename, exclude, pin, or template fields to fit the destination.
Send a dry-run test event, confirm the payload, then enable the action for live delivery.
Nimriz uses destination-aware payloads and privacy-aware analytics language. Do not send secrets, raw personal data, or provider credentials in public links.
Nimriz never forwards raw IP addresses or complete User-Agent strings in integration payloads. Strict privacy mode omits visitor hashes and selected granular fields such as city.
Analytics privacy docsMore in Analytics and CDP
Forward click, scan, and conversion events from branded links and QR codes into GA4 with field mapping you control, so campaign activity lands beside the reporting your team already uses.
Route link, QR, and conversion events into a Segment source with per-action filters and field mapping, so your CDP receives clean track calls instead of raw shortener noise.
Put branded link and QR activity into Amplitude charts with event properties mapped to your taxonomy, so growth and product teams can analyze campaigns next to product behavior.
Forward link and conversion events into Mixpanel with per-action filters and property mapping, so campaign behavior is analyzed beside product events with names that fit your setup.
Connect branded link activity to PostHog Cloud or your self-hosted instance, with mapped properties and privacy-aware identifiers that respect how you run analytics.
