Template
Agency client link reporting brief
Create a client-safe reporting brief that explains what each campaign link measured and what it did not measure.
Client context
- Client or brand
- Campaign owner
- Reporting period
- Primary channels
- Primary goal
Links and evidence
- Branded domains used
- Top campaign links
- QR placements
- Conversion events
- Excluded or incomplete data
Review notes
- What changed
- What performed clearly
- What needs another test
- Next reporting date